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Google Shopping

Google Shopping

Developed by Shopify

318 reviews
Price: Free More info
  • Connect with Google Merchant Center
  • Automatically sync your store with Google Merchant Center
  • Sync all of your products or only a collection

Sync your Shopify Store with Google Merchant Center, simply and easily using a direct, automatic API feed to keep your listings up to date.

Once your store is syncing with Google Merchant Center and you have a Google AdWords campaign set up, your store's products are more visible around the web.

View the Official Documentation


  • List products on Google Product Listing Ads - Paid AdWords product results on Google's main search engine.

  • List products on Google Shopping - A paid directory and search engine of products, based on your Google Product Listing Ads.

  • Update your Google Product listings directly from the Shopify Admin

Google Shopping reviews

318 reviews
  1. 5 stars (160 reviews)
  2. 4 stars (61 reviews)
  3. 3 stars (24 reviews)
  4. 2 stars (15 reviews)
  5. 1 star (58 reviews)

It's all good so far only one error, google said landing page not working so i had to submit account for review, i assume it was something on shopify end. it syncs new products automatically, if your products are custom you will need to set the MPN to identifier_exists for products that are custom. it's a great app good job on it! 5 stars


Works great, syncs in google shopping products.


Worked fine for the past couple years then went offline on November 24, 2016 because products were "expiring". So my feed was no showing for Black Friday - Cyber Monday. We received no email or warning ahead of time. and Shopify (who I think are awesome BTW) cannot answer why...biggest online weekend of the year and they blew it for Google Shopping. Help desk is clueless as to why, the rep didn't even know what Google Shopping was :( You let my business down big time...who know how many thousands we lost in sales over this.


Makes it easier to manage your products from shopify to Google ads.


Includes hidden items in the Google feed.
Doesn't match up with Googles required parameters.
Keeps disconnecting from the Google account requiring all items to be republished all over again.
Doesn't communicate properly with Google merchant centre concerning errors.
Good way to waste a lot of time.
Poor support.


Pretty pathetic app to be honest. I imagine it was written by the intern that has no understanding of work flow nor the need for an app to be dependable.


Worked perfectly on my first try. Great app! Big time saver!

Why are other store owners having trouble?
My only suggestion to ensure that the products import into Google Merchant successfully is this: MAKE SURE YOU HAVE PROPERLY AND COMPLETELY SET UP YOUR GOOGLE MERCHANT ACCOUNT BEFORE USING THIS APP! This means making sure you have opened a Google Merchant Account and that you have entered accurate business info about your website, complete shipping services and costs, and list all locations where tax charges apply (nexus states) in your Google Merchant account page.

If you properly set up Google Merchant FIRST, and you know which products you plan to export from Shopify to Google, the process is simple and error free.

Hopefully, this will help you avoid any frustrations. Good luck to all! :)


It never works. I tried it few months ago to publish some products (brand jewelries and watches) from my website but all items got disapproved. I spent a lot of time to fix but items still could not get approved. Finally my google account got suspended. Yesterday, Google specialist suggested to reinstall it then tried it again. It gets worse this time. When I tried to publish a small collection for testing purpose but it ran for long time and published all 8000+ products with all errors. This time it even doesn't give me options to edit products for google requirements BEFORE publish like it had few months ago. Since there is no bulk delete option in google shopping and merchant center to clean up this mess, now I am stuck with it again. Wasted me many hours. Test your apps with simple logic and common sense before putting it in the store.


As other people have said, this is very difficult to set up.

Shopify support is of no help as all the so-called guru did was send me the google links, I can find them myself.

Come on shopify get your act together on this one as you have many complaints.


Great App. Love the ease to install and it's great functionality.
Check it on my store www.devnaagri.com


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