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Google Shopping

Google Shopping

Developed by Shopify

59 reviews
Price: Free More info
  • Easily create or connect a Google Merchant Center Account
  • Sync all of your Shopify products and get them ready for Shopping ads
  • Keep products up-to-date with automatic sync after every change

The Google Shopping channel automatically syncs all of your Shopify products and required settings to your Google Merchant Center Account. This makes it easier to create Shopping ads from your AdWords Account, because you won't have to upload a CSV file to your Merchant Center Account or manually verify your store domain.

This channel doesn't create Shopping ads. To do that, you’ll have to create an AdWords Account, link it to your Merchant Center Account, and create a Shopping campaign. When you link your Merchant Center Account to your Shopping campaign, all of the products synced through this channel will appear in Google ads.

To use this channel you need to sell in US currency, ship to the United States (not exclusively), and have fewer than 10,000 products.

You'll be able to:

  • Create or connect your existing Merchant Center Account

  • Sync products to your Merchant Center Account and get them ready for ads

  • Automatically sync and verify your store domain, currency, shipping, and tax settings

  • Get products approved by Google faster and skip the 3 day Merchant Center Account approval process

  • Understand the status of your products and fix errors


  • This channel is currently in beta. We welcome your feedback at googlebeta@shopify.com

  • Sign up to be notified when this channel will be available to stores with more than 10,000 products or stores that sell in non-US currency

  • The old Google Shopping app was removed from the app store on November 10, 2017
  • FAQ

    What is Google Shopping?

    Google Shopping consists of two platforms: Google AdWords and Google Merchant Center. By setting up these two platforms, your products are advertised on Google when someone searches for them. Your product feed is based on the products in your Shopify store and is synced to your Merchant Center Account. Google AdWords lets you create a Shopping campaign, set a budget, and manage ads. This channel helps you create a product feed for your Merchant Center Account.

    Does this channel make ads for me?

    No. This channel makes it easier to create a product feed and sync it to your Merchant Center so that you don’t have to manually upload a CSV file with all of your products.

    Are my products automatically visible on Google?

    No. Only you can see your products until you create a Shopping campaign through Google AdWords.

    How do I advertise my products on Google Shopping?

    You'll have to create an AdWords Account and link it to your Merchant Center Account. From AdWords, you can create a Shopping campaign, set your budget, and select the product feed you imported with the Shopify Google Shopping channel. Shopping ads will run on synced products.

Google Shopping reviews

59 reviews
  1. 5 stars (4 reviews)
  2. 4 stars (0 reviews)
  3. 3 stars (2 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (49 reviews)

if I could give this new Google Shopping Channel no stars in a rating I would. Do NOT...I repeat...DO NOT use the Google Shopping Channel.

The feed is a huge problem. Does not sync well with Google.

Does not have the ability to send over both the MPN and GTIN numbers.

Multiple problems with data matching between Google and Shopify leading to almost our entire store (8000+) products being disapproved. It took 2 weeks for Google to recrawl the products after we spent hours "fixing" our products. We still have not regained our positions in Google Shopping.

You do not have an option to set up your shipping in Google. The feed pushes over the shipping tables created in Shopify. If you have multiple zones or tables set up in Shopify, the feed sends over all of the tables and Google gets confused. It then selects the highest possible shipping rate for your product to display in your shopping product display. I spent hours setting up zones and rates in Google, removing the API shipping feed only to have all of my work erased and replaced with the information from the feed that next time it generated.

This is a prime case of a company pushing out a new "solution" before testing it properly. They are now unable to make the fixes to make it work.

You have been warned....proceed at the risk of your sanity


With the old app, no problem ! A lot of sales in € but with the update, my store must operate in the USD currency to use this app and I did not want to change my base currency to USD. I'm in France.


My store must operate in the USD currency to use this app and I did not want to change my base currency to USD.


I am a Canadian Business and only allowed to sell in Canada USD makes no sense the only real reason i downloaded the app was because when KIT uploads my products i want the google product category to show up so facebook business manager doesnt give me errors. Seems like a waste of time app


Why i cannot bulk choose category?


Why fix something that was not broken this is the same logic they used on the recent Snapchat update well done.


Why would you left behind non USD stores!?!?!?!?!?!


Why would you skimp on other country support? Just wow.


Trying to install but the “get” button just goes to a page that says, “the app you’re looking for cannot be found”.


Ridiculous that this app is only available if you sell is US Dollars. What about the millions of other stores around the world who want to use Google Shopping? Shocking from Shopify to ignore a huge bulk of their customers.



Sell in US currency
Ship to the United States
Have fewer than 10,000 products

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