Powerful new features, services and plugins for your Shopify store

All Apps / Marketing / Google Shopping

Google Shopping

Google Shopping

Developed by Shopify

432 reviews
Price: Free More info
  • Connect with Google Merchant Center
  • Automatically sync your store with Google Merchant Center
  • Sync all of your products or only a collection

Sync your Shopify Store with Google Merchant Center, simply and easily using a direct, automatic API feed to keep your listings up to date.

Once your store is syncing with Google Merchant Center and you have a Google AdWords campaign set up, your store's products are more visible around the web.

View the Official Documentation


  • List products on Google Product Listing Ads - Paid AdWords product results on Google's main search engine.

  • List products on Google Shopping - A paid directory and search engine of products, based on your Google Product Listing Ads.

  • Update your Google Product listings directly from the Shopify Admin

Google Shopping reviews

432 reviews
  1. 5 stars (216 reviews)
  2. 4 stars (69 reviews)
  3. 3 stars (34 reviews)
  4. 2 stars (22 reviews)
  5. 1 star (91 reviews)

The app has been down for days. Very frustrating. This is the 5th time it has been down for over 24 hours that I have seen.


This app is not sufficient. I managed to publish some of my products. When I wanted to sync my Shopify and Google Merchant database, I could not find the sync button. Instead I clicked "Publish to Google Merchant Center. Consequently Google must crawl ALL images over again (taking 3 days), instead of just updating those few products which needs updates. This leads to massive downtime for my Google advertising.

There are also room for massive improvements in the Errors section. I want to go through the denied products and see why they were denied. I get no feedback from this app, just that there are erros. I want to see all the errors and fix them. I can only see the first 25 of 800 errors. When I have fixed the errors, I want to upload them. The app does not help me in any way, except for the first upload I made, where 66% of my products where uploaded.


Needs some major improvements. For example if you type in a brand it only returns the first 25 items, if you have 50 items you dont even get to see a second page like you do in your products page. This means you CANT bulk edit all 50 items at once, you can bulk edit the first 25 but then you have to individually search the second 25. Very frustrating.

We found this our the hard way by typing in a brand (with more than 25 items) and then clicking the option to select the 25+ products in our store to update the product category. Unknowingly this selected all 1005 product in our store and changed the chosen product category for ALL of them. We now need to go through each product one by one to fix it. Not to happy about this.

Also there are no filters, so you cant search by product type for example. This is a much needed addition.

Please add these features urgently so that the app works more like the product page in shopify.

Has the potential to be a good tool but has significant shortfalls at the moment.


Go and invest in a product feed. This API is ok, but has too many flaws if you want to grow your store.


I've tried using this an apparently it's 'working' but I've not seen anything positive come from it to be honest. When I go to Google Shopping I can't find any of my products either


I think there should be an option for someone to set this up for you. It's too many steps. You have to create a Google AdWords account to use this, then set up a campaign, the publish your products to this app, it's even more steps then I listed. This was exhausting and I still haven't finished setting this up after 3 hours


Have the same 500 error others are reporting. Google does tend to make a lot of changes so they may have done something on their end to break the app because they changed something. It was working well, did well through holiday season with it but can't get anything on it now. This is t-shirt season so I'd like to get my store running!


This app does not work correctly. It pulls the product title and description into the Google Merchant Centre but you can not alter the title or description for keywords. My products have specific brand names which my target audience would not use. When you manually upload products to the Google Merchant Centre you can tweak this.


Pretty pathetic app to be honest. I imagine it was written by the intern that has no understanding of work flow nor the need for an app to be dependable.


I can't seem to figure it out, and there is not good help. I know if I could learn it, it would simplify my world. I wish it were easier to use. I'm no computer programmer so make it easy please!


Are you a developer? Become a Shopify partner or submit your app.