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Google Shopping

Google Shopping

Developed by Shopify

432 reviews
Price: Free More info
  • Connect with Google Merchant Center
  • Automatically sync your store with Google Merchant Center
  • Sync all of your products or only a collection

Sync your Shopify Store with Google Merchant Center, simply and easily using a direct, automatic API feed to keep your listings up to date.

Once your store is syncing with Google Merchant Center and you have a Google AdWords campaign set up, your store's products are more visible around the web.

View the Official Documentation


  • List products on Google Product Listing Ads - Paid AdWords product results on Google's main search engine.

  • List products on Google Shopping - A paid directory and search engine of products, based on your Google Product Listing Ads.

  • Update your Google Product listings directly from the Shopify Admin

Google Shopping reviews

432 reviews
  1. 5 stars (216 reviews)
  2. 4 stars (69 reviews)
  3. 3 stars (34 reviews)
  4. 2 stars (22 reviews)
  5. 1 star (91 reviews)

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its a good app but not reliable , this has not worked for 5 days now, i have 100s of products to push to the merchant centre ,



The app cant be used for Malaysia (MYR) didnt really get the chance to try the app.


@repeaterstore - how we can add custom label to 50000 products in bulk.

i have different custom labels in group of 200 products each.

CAn you please help me out with that ?


It's a good start... I found it easy to set up, publishing our products in Google Merchant Center quickly.

So why not 5 stars?

Google Merchant Center complains about various issues and I can see from other reviews, it's not just me. Specifically, I had an error reported in Merchant Center about being unable to automatically update the products and believe this was due to the product notifications about the condition and price missing in the schema.org.

Shopify support tried but wasn't able to really help. They pointed me to Google, suggested a few things, etc. but to no avail. I believe I was just able to over come these issues (waiting for Merchant Center to refresh / re-sync) with 2 resources:

1) Google Structured Data Testing Tool (https://search.google.com/structured-data/testing-tool#) and
2) Alex Czarto's web site (https://business.czarto.com/, specifically https://business.czarto.com/2016/12/13/adding-schema-org-microdata-to-your-shopify-product-pages-to-enable-google-merchant-center-automatic-updates-with-product-variant-support/)

Overall, I think it's a great app. It just needs better support and to comply with Google Merchant Center's schema needs fully. Spent a lot of time trying to sort this and copying various bits of remarketing code (which caused me some other problems) from other sites to get it fully working - I hope...


Had high hopes for this but to be honest we don't use the Google Merchant Center. If we did I would imagine that this would be very helpful.


It does work but there is certainly room for improvement to help streamline the process. If you have a store with a lot of items, look elsewhere for a solution. My store https://shopweeboats.com/ is still ramping up with adding products and, even with the number of products we have, adding Custom Label data is a royal pain in the app because you cannot filter the products and then do bulk editing.


It works, but the automated data selection doesn't work. Expect to input manually, and I doubt google will fix it soon


Annoying as ****, but it works. Lots of input required.


Not a perfect app but gets you going fast in the Google PLA with a simple feed.
Working with Google is never easy and they sometimes make you go through some hoops.

This app worked fine for me.
I wish I could sometimes manually edit the feed but it's pretty limited.

But hey! It's free!


Good app! though challenging integration with Merchant Centre and Adwords - I'm still trying to get it right. Loads of support on the shopify forums to help you get it going!


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