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Google Shopping

Google Shopping

Developed by Shopify

55 reviews
Price: Free More info
  • Easily create or connect a Google Merchant Center Account
  • Sync all of your Shopify products and get them ready for Shopping ads
  • Keep products up-to-date with automatic sync after every change

The Google Shopping channel automatically syncs all of your Shopify products and required settings to your Google Merchant Center Account. This makes it easier to create Shopping ads from your AdWords Account, because you won't have to upload a CSV file to your Merchant Center Account or manually verify your store domain.

This channel doesn't create Shopping ads. To do that, you’ll have to create an AdWords Account, link it to your Merchant Center Account, and create a Shopping campaign. When you link your Merchant Center Account to your Shopping campaign, all of the products synced through this channel will appear in Google ads.

To use this channel you need to sell in US currency, ship to the United States (not exclusively), and have fewer than 10,000 products.

You'll be able to:

  • Create or connect your existing Merchant Center Account

  • Sync products to your Merchant Center Account and get them ready for ads

  • Automatically sync and verify your store domain, currency, shipping, and tax settings

  • Get products approved by Google faster and skip the 3 day Merchant Center Account approval process

  • Understand the status of your products and fix errors


  • This channel is currently in beta. We welcome your feedback at googlebeta@shopify.com

  • Sign up to be notified when this channel will be available to stores with more than 10,000 products or stores that sell in non-US currency

  • The old Google Shopping app was removed from the app store on November 10, 2017
  • FAQ

    What is Google Shopping?

    Google Shopping consists of two platforms: Google AdWords and Google Merchant Center. By setting up these two platforms, your products are advertised on Google when someone searches for them. Your product feed is based on the products in your Shopify store and is synced to your Merchant Center Account. Google AdWords lets you create a Shopping campaign, set a budget, and manage ads. This channel helps you create a product feed for your Merchant Center Account.

    Does this channel make ads for me?

    No. This channel makes it easier to create a product feed and sync it to your Merchant Center so that you don’t have to manually upload a CSV file with all of your products.

    Are my products automatically visible on Google?

    No. Only you can see your products until you create a Shopping campaign through Google AdWords.

    How do I advertise my products on Google Shopping?

    You'll have to create an AdWords Account and link it to your Merchant Center Account. From AdWords, you can create a Shopping campaign, set your budget, and select the product feed you imported with the Shopify Google Shopping channel. Shopping ads will run on synced products.

Google Shopping reviews

55 reviews
  1. 5 stars (4 reviews)
  2. 4 stars (0 reviews)
  3. 3 stars (2 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (45 reviews)

Why i cannot bulk choose category?


Why fix something that was not broken this is the same logic they used on the recent Snapchat update well done.


Why would you left behind non USD stores!?!?!?!?!?!


Why would you skimp on other country support? Just wow.


Trying to install but the “get” button just goes to a page that says, “the app you’re looking for cannot be found”.


in google merchant center, my 3 products are ready, but in the shopify google shopping channel, still appear: pending

cannot understand


Ridiculous that this app is only available if you sell is US Dollars. What about the millions of other stores around the world who want to use Google Shopping? Shocking from Shopify to ignore a huge bulk of their customers.


Horrible app. Used to be 100x easier to fix errors. I will pay for another app just so I don't have to use this one anymore.

Please, Shopify, focus on the platform improvements and much, much less on apps. Let 3P's address those needs.


GARBAGE!!!!!!!....What were you thinking shopify? Doesn't even work half the time. Takes up to 3 days to approve pending products, WHAT? Says my products are missing/incorrect UPC and I clearly put the UPC code on EVERY product and I know it's right because the product is right in front of me and matches every other product upc on google. App is garbage and a complete waste of time!....Not sure what was wrong with the old version? 10X better than this one.


Awful - REDO this app please google and Shopify!! What has happened to all of my old details? OMG!



Sell in US currency
Ship to the United States
Have fewer than 10,000 products

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