Google Shopping

Google Shopping

by Shopify

Reach shoppers and get discovered across Google’s network.

4.5 of 5 stars(2478 reviews)

Reach shoppers on Google

Shopify’s Google Shopping app makes it easy to get your products on Google, so you can reach shoppers likely to purchase.

Get discovered on any budget

Use Shopify’s Google Shopping app to run Smart Shopping campaigns and list your products for free on the Google Shopping tab (U.S. only).

Track your campaign results

Track Smart Shopping campaign performance and adjust budgets without leaving Shopify.

About Google Shopping

Get your products discovered with Shopify’s Google Shopping app.

Reach shoppers on Google - on any budget

Shopify’s Google Shopping app makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Eligible merchants can:

  • Run paid Smart Shopping campaigns to promote products across Google

  • List products for free on Google’s Shopping tab (merchants selling in the U.S. only)

Regardless of your budget, you can get your products in front of shoppers when they are looking for them.

Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Google Search, and across Google Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.

Additionally, free listings on the Google Shopping tab help you get in front of the millions of shoppers that use Google to discover and purchase all types of products. These free listings appear specifically in search results of the Google Shopping tab. Free listings are rolling out to eligible merchants selling in the U.S. and Google aims to make them available to more Shopify merchants globally before the end of 2020.

New to Google Advertising?

Businesses new to advertising with Google can get $100 USD in ad credits when they spend $25 USD on Smart Shopping campaigns. The credit is automatically applied once you create a new Google Ads account and spend $25 USD through Shopify’s Google Shopping app.

What's a Google Smart Shopping campaign?

Google Smart Shopping campaigns are paid ads that use automated bidding and ad placement to promote your products across Google’s networks.

What does a Google Smart Shopping campaign cost?

You set your own daily budget. The minimum recommended budget is $5 per day. You only pay if someone clicks on your ad.

What is the Google Shopping tab?

The Google Shopping tab allows shoppers to search for products. Search results highlight merchants that shoppers can purchase from. In the past, merchants had to pay in order to be listed. Now, search results within the Google Shopping tab primarily include free listings alongside paid ads.

Can I run both a Smart Shopping campaign and have a free listing at the same time?

Yes, you can run both at the same time. A free listing can support your paid ads and ensure you’re discoverable across more surfaces on Google.

Integrates with

  • Google Merchant Center,
  • Google Ads

Media gallery

Works with



Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

4.5 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    63% of ratings are 5 stars
  • 4 of 5 stars
    14% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    17% of ratings are 1 stars

Most recent reviews

Muebleria Paty

I can't use My count Google merchant have a problem with the delivery and politics. What can i do?

Developer reply

May 25, 2020


I'm Cíara from Shopify support, thanks for leaving a review on the app. I'm sorry that you've got issues with your policies and delivery settings, but we can definitely fix this for you.

I'm going to follow up with you over email so we can get to the bottom of this, and get your store available on Google Shopping for new customers to find you.

Cíara | Shopify Support


App it total crap. Take forever to sync product to merchant. Waste of time. Not recommended ever to anyone

Developer reply

May 25, 2020


I'm Cíara from Shopify Support, thanks for leaving your email about the app.

Just so you're aware, for products to be accepted by Google Shopping, it can take 3 - 5 business days for them to be approved, and there's a notice about this in the app. I'm going to follow up with you by email to check what's going on, and see how long your products have been waiting, and get to the bottom of this for you! Keep an eye out for my email in the next little while.

Cíara | Shopify Support


Guys what's the problem? The plugin does not work! He doesn’t submit the feed to the Merchant Center. They banned all my stores for breaking the rules! What to do???? I'm in a panic. My customers are in shock! 5 stores and everyone went out due to errors in your plugin!

Developer reply

May 25, 2020


I'm Cíara from Shopify support, thanks for taking the time to review the app. It's never good when your products don't correctly sync across, so I'm going to follow up with you directly via email, so we can get to the bottom of what's going on, and get this fixed for you.

Keep an eye out on your email for my reply!

Cíara | Shopify Support