Google Shopping

Google Shopping

by Shopify

Show products to interested customers across Google's Network.

1.6 of 5 stars(287 reviews)

Easily sync your products

The app will automatically create a product feed and upload it to your Merchant Center Account, then update the feed when you make changes

Run a Google Shopping Campaign

Google Smart Shopping campaigns automatically optimize your campaign for sales. Just set a daily budget, no need to do anything else!

Track your campaign results

See how your campaign is performing and adjust your daily budget, all without leaving Shopify.

About Google Shopping

The Google Shopping Channel is now internationally available.

SYNC YOUR PRODUCTS TO MERCHANT CENTER You'll be guided to connect your Google Merchant Center to your Shopify account and sync your products to create your Google Product Feed. Feed updates will be automatically sent to Merchant Center any time you make changes to your products.

CREATE SMART SHOPPING CAMPAIGNS The Google Shopping app makes it easier to create online ads for your products. Use the app to connect your Google Merchant Center to your Shopify account, sync your products, connect a Google Ads account (formerly AdWords), and create a Smart Shopping campaign that reaches shoppers all over the internet.

Create a Google Smart Shopping campaign in only a few minutes by setting a daily budget. Google’s Smart Shopping campaign optimizes bidding and ad placement, choosing the best time and place to show the right products to the right shoppers. You only pay when a shopper clicks on your ad. The app automatically places ads where they perform best, such as on desktop or mobile, on Gmail, YouTube, Google Search, and the Google Display Network.

For Google to fully optimize the performance of your campaign we recommend running your campaign for at least 30 (consecutive) days.

NEW TO GOOGLE ADVERTISING? When you create a new Google Ads account by using the Google Shopping app in Shopify, you can qualify for a free credit towards your campaign.

To learn more about eligibility and the value of the credit for each country visit the Help Center.

What does the Google Shopping app do?

Shopify's Google Shopping app automatically syncs your products and relevant information about your Shopify store with Google Merchant Center. You can then update your product details, run marketing campaigns for your products on Google Shopping, and track the results directly from your Shopify admin.

What are Google Shopping ads?

Google Shopping ads help you attract more potential buyers by showing your products in search results and display ads across the internet.

What’s a Google Smart Shopping campaign?

A Google Smart Shopping campaign uses automated bidding and ad placement to promote your products across Google’s networks. Your product feed is combined with Google’s optimization technology so you can show your ads to shoppers on Gmail, YouTube, Google Search, and the Google Display Network.

What does a Google Smart Shopping campaign cost?

You set your own daily budget. The minimum recommended budget is $5 per day. You only pay if someone clicks on your ad.

If I am moving over from the old Google Shopping app will all my data be lost?

No. We transfer all of your product data from the old Google Shopping app to this app. This includes all of your product feed information, custom labels, brand and product category.

Integrates with

  • Google Merchant Center

Media gallery



Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

Overall rating
1.6 of 5 stars
Based on 287 reviews

  • 5 of 5 stars
    11% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    3% of ratings are 2 stars
  • 1 of 5 stars
    79% of ratings are 1 stars

Most recent reviews


nice, use it daily, will keep using it. google is the best when it come to shopping online, so why not work with google?!

Best Dolls For Kids

We are a doll etailer. We have two sites, one on Shopify. We have always (15 years) advertised with Google, 1st with PPC text ads, then display, then shopping and now Smart Shopping. Basically Google Shopping is a way to 'buy traffic.' It works for us really well, but I believe it's because we had so many years experience before hand. The good thing about the app is its integration with the store; it is incredibly easy to put products into the feed, easy to use analytics to see if it's working for you. The bad thing is that unless you really understand how Smart Shopping works, you can have significant negative ROI very quickly. Yes, you buy traffic, but you buy it for more than they buy from you. So our advice is use the app but: pick your best selling products only - not your whole store (do you really have to advertise red tee shirts and blue tee shirts?), go to the web and search for your products and see who is next to you in the ads and what their price is, only put into your daily and monthly 'budget' what you can afford to lose, and study your analytics carefully. Our current (Xmas 2018) ROI is $5 for every $1 spent. Our budget is $20 per day. There are days google doesn't spend our whole budget.

Red's Kitchen Sink

This app has worked amazingly well for my store. Once installed it is easy to choose which products to list on shopping. I found out to optimize the SEO title which is what will show in Google. I've made over $3 for every $1 spent so far so I'm very happy. I would wish though if it was easy to see which particular products are getting the clicks so that I can optimize what products I list. I cant really tell minus what is actually selling.