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The Google & YouTube app for Shopify works well for basic setup, but there is a major limitation with enhanced conversions and Google Ads tracking.
The conversion value sent to Google Ads includes only the product subtotal and does not include shipping and tax. Because of this, the actual order value is underreported, which results in a lower ROAS in Google Ads, especially for stores with higher shipping or tax amounts.
There is currently no clear option in the app to switch conversion value from subtotal to total order value. This creates confusion for advertisers who rely on accurate revenue tracking and ROAS optimization.
The app is good for beginners, but advanced advertisers will need GA4 or GTM workarounds to track the real total purchase value.
It would be great if Google adds an option to include shipping + tax in conversion value or clearly documents this limitation inside the app.
WARNING:
This app is a disaster for established business owners. After 13 years of building a global presence and selling to 48 countries, this app "force-created" a brand new account instead of connecting to my existing Merchant account.
Years of history, reviews, and vital business data are just gone—"POFF." We have been trying to reach support for several days with zero response. If you value your legacy data and your global business operations, STAY AWAY until they fix this account migration bug.
Extremely disappointed.
Hi! It only creates a new merchant center account if 1) You don't see your existing merchant center account in the dropdown and 2) You click "Create New Merchant Center Account" at this step
The selection box with existing merchant center accounts populates when the Google Account you use during the Google & YouTube App is an admin of an existing merchant center account. We can help you link your existing merchant center account - it's not gone or deleted!
Steps you can try:
1) Make sure the Google account you used on the app onboarding step 1 is an admin on your existing merchant center account. It must be a user on the account AND have the admin role assigned to it
2) It must be a user on the actual merchant center account, not a higher level MCA that inherits user roles. If this is the case, just send us a note here with the account you want to connect to and we can help
https://support.google.com/merchants/contact/shopify_3p_support_app
I did find your original ticket but the account you asked us to connect to is an MCA account, not an MCID, so it can't hold products directly, you'll need to ask us to connect an actual Merchant Center Account instead. I can reply to you on your ticket.
No le pongo 5 estrellas porque tengo productos de moda que Google detecta como artículos de sexo cuando no es el caso, son arneses que son llevan encima de la ropa como un cinturón y otros productos de cosmética que detecta como artículos de farmacia que deberían venderse bajo prescripción medica. ¿Pero qué jilipolleses son estás? Lo peor es que no se puede cambiar. Así que mucha IA mucha IA, pues a la IA le quedan cosas por aprender.
Products are in Merchant Center but shows "0 products" in the Shopify app sales channel. Products then randomly drop out of Merchant Center into the void, not showing up in "Needs Attention" and with no history of what products are gone or what happened. The AI chatbot pretends to be helpful, knows nothing and displays over the buttons it tells you to push. I'll just count Merchant Center out of my business plan because this is literally the worst-engineered app I have ever had the displeasure of needing to use.
Thank you for reaching out and sharing your feedback regarding the issues you are experiencing with the Shopify app sales channel and Merchant Center. We apologize for the frustration caused by the syncing discrepancies and the lack of visibility into your product history.
To ensure this is investigated thoroughly, please submit a support case with our dedicated team at: https://support.google.com/merchants/contact/shopify_3p_support_app.
When opening your case, please provide specific product IDs and variant IDs related to the products showing as "0 products" or those that have dropped out of Merchant Center. This information will help us assist you further in resolving these technical concerns.
We look forward to supporting you ~ The Google Support Team
Excelente
Muy buena
Stay far away from this app. It has made my life a nightmare. Yes, I understand there are dishonest people out there, but there are plenty of honest people too. I have spent a month fixing and patching and reading and running in circles. Now my merchant center is messed up and google ads stopped because my account is suspended. I, like many are thoroughly frustrated with Google and it lack of user-friendly features. This app is the icing on a really bad cake. I am surprised at Google. I hope thus review is published and I hope it saves others from the unnecessary pain cause by Google and this app.
This app has disconnected itself from my Shopify store. The links do not work either to be able to decipher yourself what might be wrong.
Hi - we had an outage yesterday that affected the Google & YouTube UI, which resulted in certain links or modules not loading properly. Rest assured, no product syncing or ad campaigns were affected during this outage, it was only an issue with loading the app on Shopify and may have shown itself as broken links, blank pages, or missing modules. This was resolved after about an hour and you shouldn't have any issues today.
I also took the time to personally check your shop's integration and nothing was disconnected, and product updates still worked during this outage window. We apologize for the interruption!
thanks to sidekick it was very easy to migrate and delete old code.
Title: Completely Broken Integration, Zero Feedback, Zero Support
This is by far the worst Shopify sales channel I have ever used.
The Google & YouTube app gives the illusion that everything is connected and working, but behind the scenes, nothing actually functions. Products can be active, published, priced, categorized, correctly configured with all required Google metafields, shipping, weight, and inventory — and yet Google Merchant Center receives absolutely nothing. No products, no timestamps, no diagnostics, no errors. Just silence.
The most unacceptable part is that the system provides no feedback at all when the feed does not push. Merchant Center simply shows “0 products” with no explanation, and the Shopify app gives no warnings, logs, or troubleshooting tools. You are left guessing whether the problem is configuration, Google, Shopify, or the app itself.
Support is essentially nonexistent. There is no clear documentation for edge cases like small catalogs or single‑product stores, no way to manually force a feed refresh, and no meaningful error reporting. You can waste hours or days doing everything “correctly” only to find out the integration never fired in the first place.
This app feels designed exclusively for large bulk merchants and completely hostile to small or careful sellers. A production‑level sales channel should never fail silently. This is not a minor bug — it is a fundamental design failure.
Avoid this app unless you are prepared for frustration, wasted time, and zero transparency.