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Cette application nous simplifie grandement la vie a nous les petit e-commerçant car elle réunit tous les module d'ads au même endroit
indispensable pour la visibilité et les conversions
Application essentielle pour toute boutique sérieuse ! La migration des balises Google s'est bien passée, et l'intégration avec Google Merchant Center facilite énormément la gestion de mes campagnes Google Ads et Shopping.
Le suivi des conversions est précis, la synchronisation des produits fonctionne bien, et j'apprécie particulièrement que l'application soit maintenue directement par Google - ça garantit que tout reste à jour sans intervention de ma part.
Pour une boutique de cosmétiques premium comme la mienne, c'est un outil crucial pour atteindre les clients via Google Shopping et optimiser mes campagnes publicitaires. Hautement recommandée !
Excellente application, fluide et efficace. L'application est très intuitive et l'interface est parfaitement claire. Le gros point fort est la synchronisation automatique qui permet de gagner un temps précieux sur la gestion du catalogue. Tout fonctionne sans accroc entre Shopify, Google et YouTube. Je recommande vivement pour booster sa visibilité !
DO NOT USE THIS APP.
This app is incomplete and has major uncorrected defects. The support team google has put on this app doesn't support it and creates additional issues. Further, with its limited functions, it will lead you into a dead-end.
Based on our experience using Google Merchant for a decade, do not use this app.
The Google & YouTube app for Shopify works well for basic setup, but there is a major limitation with enhanced conversions and Google Ads tracking.
The conversion value sent to Google Ads includes only the product subtotal and does not include shipping and tax. Because of this, the actual order value is underreported, which results in a lower ROAS in Google Ads, especially for stores with higher shipping or tax amounts.
There is currently no clear option in the app to switch conversion value from subtotal to total order value. This creates confusion for advertisers who rely on accurate revenue tracking and ROAS optimization.
The app is good for beginners, but advanced advertisers will need GA4 or GTM workarounds to track the real total purchase value.
It would be great if Google adds an option to include shipping + tax in conversion value or clearly documents this limitation inside the app.
DO NOT TRUST THIS APP - IT'S FUNDAMENTALLY BROKEN
I've spent over £100 on Google Shopping ads across multiple campaigns and received ZERO sales. Not because my products are bad, not because my store isn't optimized, but because this app is broken and Google refuses to fix it.
Here's what happened:
BROKEN CONVERSION TRACKING:
The app shows "95 conversions" in Google Ads while my Shopify store shows ZERO actual sales
The yellow warning "Verify your Google tag setup" has been there for WEEKS and won't clear, even after following all troubleshooting steps
Google Ads is counting random events (page views, add-to-carts) as "conversions" instead of actual purchases
This means Google's algorithm can't optimize properly because it has no real data
MISLEADING NAVIGATION:
The "Create campaign" and "Manage campaigns" buttons take you to Google Merchant Center instead of Google Ads
This makes it nearly impossible to properly configure your campaigns
I wasted hours trying to find settings that should be one click away
NO APP UPDATES SINCE 2017:
The app was launched in November 2017 and shows NO version history or update information
Critical bugs reported by merchants in recent reviews (Dec 2025 - Jan 2026) are STILL not fixed
Google has clearly abandoned proper maintenance of this app
GOOGLE SUPPORT IS USELESS:
Even Google's own support team doesn't understand how this app works (confirmed by other reviewers)
They recommend "spending more" even when you've had zero results
No accountability, no refunds, no solutions
THE REAL SCAM: Every time a campaign failed, I blamed myself. "I must have set it up wrong." So I tried again. And again. Each time losing more money. But it was never my fault - it was Google's broken app the entire time.
WHAT GOOGLE SHOULD DO (But Won't):
Fix the conversion tracking so it reports ACTUAL purchases
Update the app for the first time in 9 years
Fix the navigation so buttons go to the right place
Refund merchants who lost money due to broken tracking
Be transparent about known issues
MY RECOMMENDATION: DO NOT USE THIS APP. Save your money. Focus on Pinterest, Instagram, Facebook ads, or literally ANY other advertising channel. They all have better tracking, better support, and actually work.
To Google: You're a trillion-dollar company that we trust with our email, phones, search, and everything else. The fact that you can't maintain a basic Shopify app is either incompetence or deliberate negligence. Either way, it's unacceptable.
To other merchants: Don't make my mistake. Don't blame yourself when this app fails. It's not you - it's Google's broken app. Save your money and your sanity.
Total money wasted: £100+
Total sales generated: £0
Would I recommend this app: Absolutely not
HI! OK, a lot to unpack here. First thing is I wasn't able to find an existing support case with our app team about these concerns, so it's possible you submitted a ticket to a different area at Google. I'd recommend submitting a case with our app specialists by clicking "Contact Support" within the app, or just directly, here: https://support.google.com/merchants/contact/shopify_3p_support_app
That would let me reply privately and with more detailed information than I can do here. I'd really like to look into the discrepancy in conversions vs Shopify orders. It's possible that a theme customization or mismatch in the configuration of conversion actions is leading to the numbers being off, though Merchant Center seems to show the same conversion values being greater than 0. In your app settings, it might be worth checking the conversion actions to see if you have different values set here than your ads account would have. Either way, submitting a case would actually let our app ad specialists handle this for you.
"Update the app for the first time in 9 years" I'm not sure why you think we haven't touched the app since 2017. In fact, we rebuilt the entire app in 2019, with totally new product syncing, support flows, and Google ownership of the app itself. Since then, we are constantly adding and updating the app. In the last 6 months alone, we have added Automated Discounts, better product sync data mapping to be able to read commonly translated field values, AI data fixing, the ability to read Shopify's new Category Metaobject values that they recently launched, a fixed conversion flow to avoid issues when Shopify updated their checkout flow, plus global market alignment so you can actually opt products into multiple countries at once on Google (in 2017 you had to only pick one country to sync at a time). We've also added YouTube shopping integration and Google Product Studio directly in the app. I've also been reading and responding to many reviews for years, so to say we have "abandoned it since 2017" would be incorrect.
"Fix the navigation so buttons go to the right place" The redirect for campaign management is intentional, because Merchant Center was improved last year to become a better hub of all actions, including campaign insights and management. That page it brings you to has a message and link to Google Ads "You can view additional performance metrics for your campaigns in Google Ads"
Now, I am not an ad campaign specialist, nor can I even give you suggestions in this public forum, but if you believe the conversions are broken, you should contact our App support. I don't see any cases submitted on this from you before. I would also say that what I DO see does align with the budget suggestions, where we see conversions happening, but you are "Eligible to show ads but limited by budget"
My suggestions:
1) use the Contact us to report the conversion mismatch you are seeing
2) check the settings in the app for the analytics and metrics, and ensure the conversion tags are configured properly (it sounds like non-purchase actions may have been configured as purchase actions, which would show up in this config page)
Outil indispensable mais perfectible "Excellente application pour suivre mes ventes et gérer les commandes en déplacement. Les notifications sont fiables et le tableau de bord est clair. Cependant, l'interface manque parfois de fluidité sur mobile, ce qui peut ralentir la navigation. Une mise à jour de performance serait appréciée pour en faire un outil 5 étoiles."
ça va mais un peu compliqué à mettre à jour complètement
Products are in Merchant Center but shows "0 products" in the Shopify app sales channel. Products then randomly drop out of Merchant Center into the void, not showing up in "Needs Attention" and with no history of what products are gone or what happened. The AI chatbot pretends to be helpful, knows nothing and displays over the buttons it tells you to push. I'll just count Merchant Center out of my business plan because this is literally the worst-engineered app I have ever had the displeasure of needing to use.
Thank you for reaching out and sharing your feedback regarding the issues you are experiencing with the Shopify app sales channel and Merchant Center. We apologize for the frustration caused by the syncing discrepancies and the lack of visibility into your product history.
To ensure this is investigated thoroughly, please submit a support case with our dedicated team at: https://support.google.com/merchants/contact/shopify_3p_support_app.
When opening your case, please provide specific product IDs and variant IDs related to the products showing as "0 products" or those that have dropped out of Merchant Center. This information will help us assist you further in resolving these technical concerns.
We look forward to supporting you ~ The Google Support Team
Over the past few months, I have been extremely frustrated with the app. Despite selecting manual product sync, it continues to push products to Google Merchant Center, which is negatively impacting our performance marketing. I request you to please fix this issue at the earliest.
Thank you for reaching out regarding your synchronization settings. We can confirm that switching to manual sync is designed to halt the automatic synchronization process.
We looked into your situation, and weren't able to find a support case filed for this. After investigating your account, we discovered that the manual sync request failed due to an unusually high volume of store status updates. While we haven’t encountered this specific issue before, we have now manually updated the setting for you. Your account is now set to manual sync, and the issue is fully resolved.
Happy New Year
The Google Support Team