Google & YouTube

We sell a mix of digital and physical products and this app is just a disaster. Leaves behind a merchant center with tons of wrong configured products and as you have absolutely no control of whats going on, there is not much you can do about it. Stay away if you want to have any sort of control, of whats actually going on in your shop.

Really easy to set up and works as expected. Products synced to Google pretty quickly and I started seeing more traffic soon after. It’s simple to use and saves a lot of manual work. Could use a bit more customization, but overall a great app.

The automated processes don't work. Hence you have to read useless pages of support to discover what went wrong. No resolution at all and seems that getting to support is also wishful option for many.

The Google & YouTube Shopify app has been a great addition to our store. It makes it incredibly easy to sync products with Google Merchant Center and promote them across Google and YouTube. The integration is smooth, and setting up product listings, ads, and tracking feels very streamlined.

Absolutely horrendous, AI-slop, Blackbox software. This is absolutely riddled with false-positive issues, inconsistent data, incomplete data being pushed to GMC and really provides no useful functionality from the app side.

Your data will be corrupt when it's pushed to GMC and end up with "missing images" or "missing descriptions" or unuseable products. Avoid at all costs.

Now that Shopify insanely got rid of being able to click on the Google shopping app within a product page to edit Google info, they're instructing people to do it from the Google app. Oh, but you can *only* do a bulk edit. So, if you have 10,000 variants, good luck on getting that to work. Taking away the ability to click and edit Google shopping channel info within a product page has to be one of the most ridiculous decisions Shopify has made in a while. If you want to edit all of the Google shopping information and can't use bulk edit there, now it's like 10 steps to do the same thing. Absolute travesty that nobody seems to care about because apparently, AI is the most important thing ever now. Be better, you completely destroyed my workflow. Good job.

The app is fine if you only run an online store. But the moment you try using Local Inventory Listings, it becomes a complete rabbit hole.

On the Shopify side everything appears fine, mostly because there is barely any control or visibility into what is actually happening behind the scenes.

Meanwhile Google Merchant Center keeps complaining that there is no local inventory feed configured, even though the Google & YouTube app gives the impression that local inventory is supported. Eventually Merchant Center starts threatening suspension warnings.

Then starts the endless cycle with Google support. Most support agents do not seem to understand how the Shopify Google & YouTube app actually works with Merchant Center. Replies are mostly copied templates, and every response takes days. After 2 weeks you usually get an answer that does not solve anything, and then you start the whole process again from scratch.

What makes it worse is that almost every app that actually handles local inventory feeds properly is paid.

It is honestly disappointing that Google created an official Shopify app for navigating their already confusing Merchant Center ecosystem, but only implemented half the functionality needed for physical retail stores.

As the Founder of Supreme Surface®, I used this brand-new setup as the opportunity to perfectly align our specialty stone care technology with Google’s latest requirements. By leveraging a "team" approach between this app, Shopify Sidekick, and Google’s AI assistant, we accomplished in less than 24 hours what would have been impossible on my own.
We successfully resolved a 1,900+ item feed discrepancy (correcting it to our 29 core variants), standardized our GTINs/MPNs, and locked in same-day (0-day) handling for nationwide shipping. Since finalizing the sync, we have already seen a measurable lift in organic (free) traffic to our store. If you are a founder looking to build a compliant, high-visibility organic engine from the ground up, this is the integration you need.

The app is very convenient and user-friendly. It clearly displays all the important data needed to track performance and manage campaigns effectively. The analytical data and insights are presented in an organized way through data cards, making it easy to review performance and implement any necessary changes quickly. Overall, it’s a very helpful tool for monitoring and optimizing results.

Application non fonctionnelle, support inexistant.
Les produits s'ajoutent partiellement à GMC puis plus aucune mise à jour.
Google ne récupère que 10% des données (ajouts paniers, conversions etc).
Problème de communication entre Shopify et l'application.