Google & YouTube

If you use 3rd party product feed this will brake it.
If you think it will simplify GA4 and google ads Tag it will not, if you using other app for your product feed. It will install and link GA4 but to install and link google ads tag YOU need to use there feed! there is no option in the app NOT to send feed, there is no option in merchant centre to choose your feed either. So once you disconnect on this app from merchant centre it will disconnect and delete google ads Tags as well.
SO if you use other app for you product feed and thinking about simplifying tags this will not work in fact this will override and brake your feed. Customer support will just paly ping pong among 'departments' and will close your case after about 2nd caned response.
Ogh and be careful with Performance Max campaigns will throttle your ads to click farms.
Edit: apparently this app stopped 'purchase' tracking after 1/Jul. so NO you can't even import conversions from GA4 to ads. And yes i'm being bounced around google departments again. At this point its just funny how bad things are. Before thinking about monetarization could you google folks just create APP that sorts tags out???!!! Its BASIC and most important first step to connect to you! And yet its in absolute shambles

Muy buena experiencia. Todo muy fácil y rapido. La configuración es intuitiva y aunque sólo lo encontraras en inglés

I used this app as suggested and and a lot of my products were approved. Then I was introduced by Google to Google Ads which I'm not that interested in and all my products were disapproved..

Looking for a better app. This one does not pass free shipping form app shipping profiles, very unfortunate.

UPDATE: I received VERY elaborated answer from the customer service of Shopify, which is very impressive. And it DID help me to solve MY problem. Unfortunately it still confirms the inability of this application to deal with shipment profiles from other applications. BRAVO to the Shopify support!

Connects your shopify products to google shopping very simply without the need for spreadsheets which I have had to use with other platforms. I haven't seen great results from google shopping but that isn't the fault of this app

This app is amazing I used it for analytics insights and adding products to google. It is a great app.

Setup was really easy and straightforward! Happy to have this app installed and excited to see how it helps our store.

We have been using this app for over a year. However, in December 2021 we noticed that customers were using discount codes that are for internal employees, friends and families. It turns out that any 'active' discount code is being sent to Merchant Center and they in turn open it to the universe. We had to inactivate all our discount codes except for just a few. We had to cancel multiple orders where customers used them. Bad time of year, bad customer relations. We reported it immediately on that day (Dec 10) and have not gotten any word from support since. Multiple shops have reported this problem to no avail. Would be great to give the shop owner the ability indicate what channel the codes can be 'shared' on. Currently we are operating at a big disadvantage with no ability to treat our mailing list customers special.

I used this app to set up my store to feed to my google ads channel. It was very easy to do and the end result is that I can set up google ads from shopify. Thanks

First time using Google Merchants. I found it very easy. Everything was quick. There is helping text everywhere.