Google & YouTube

The app is fine if you only run an online store. But the moment you try using Local Inventory Listings, it becomes a complete rabbit hole.

On the Shopify side everything appears fine, mostly because there is barely any control or visibility into what is actually happening behind the scenes.

Meanwhile Google Merchant Center keeps complaining that there is no local inventory feed configured, even though the Google & YouTube app gives the impression that local inventory is supported. Eventually Merchant Center starts threatening suspension warnings.

Then starts the endless cycle with Google support. Most support agents do not seem to understand how the Shopify Google & YouTube app actually works with Merchant Center. Replies are mostly copied templates, and every response takes days. After 2 weeks you usually get an answer that does not solve anything, and then you start the whole process again from scratch.

What makes it worse is that almost every app that actually handles local inventory feeds properly is paid.

It is honestly disappointing that Google created an official Shopify app for navigating their already confusing Merchant Center ecosystem, but only implemented half the functionality needed for physical retail stores.

Totally annoying and unclear

ruim

The Google & YouTube app for Shopify works well for basic setup, but there is a major limitation with enhanced conversions and Google Ads tracking.

The conversion value sent to Google Ads includes only the product subtotal and does not include shipping and tax. Because of this, the actual order value is underreported, which results in a lower ROAS in Google Ads, especially for stores with higher shipping or tax amounts.

There is currently no clear option in the app to switch conversion value from subtotal to total order value. This creates confusion for advertisers who rely on accurate revenue tracking and ROAS optimization.

The app is good for beginners, but advanced advertisers will need GA4 or GTM workarounds to track the real total purchase value.

It would be great if Google adds an option to include shipping + tax in conversion value or clearly documents this limitation inside the app.

I can only rate 2 stars so far. I just started using populated store but no sales have happened so not sure of the advantage yet or if there will be one.

koppeling is lastig al paar keer gedaan maar hij blijft zeggen dat ik moet koppelen, is frustrerend, verder moet ik de profijten ervan nog zien

Great idea, but the local feed partnership files doesn't clear old products, and also if you clear it, never rebuilds with exisitng products. No way to trigger a full sync etc.

Doesn't work properly with GA4 on our store. Tracks about 30% fewer conversions than the actual amount of conversions reported in Shopify Analytics. I am recommended by a Google employee to not use this implementation but instead hardcode the tracking into the checkout.liquid.

Finora esperienza molto deludente con Google Merchant Center & Google Ads: dopo aver perso molto tempo a impostare i dati richiesti dal Merchant Center e da Google Ads (tramite un sistema poco intuitivo e tutt'altro che user friendly), Google mantiene bloccata la pubblicazione dei prodotti ogni volta rilevando nuovi errori o mancanze di dati che non venivano segnalate precedentemente. Spesso risulta difficile capire come intervenire per risolvere, in quanto l'errore non viene specificato ma viene descritto in maniera molto generica. Anche apportando le integrazioni richieste e dopo aver ricevuto le loro email di conferma della risoluzione del problema, continuano a bloccare l'account. Tra i diversi errori, ad esempio, segnalano la mancanza dei dati d'inventario quando invece in Shopify i dati risultano tutti in ordine (probabilmente dipende da malfunzionamenti dell'API). Per non parlare di alcune policy sui prodotti: ad esempio Google chiede di eliminare dal negozio di gioielli di Shopify dei semplici ciondoli a forma di croce perché potrebbero essere "offensivi". Insomma, l'integrazione finora lascia molto a desiderare.

Continually asks to confirm contact page on site, which we have done repeatedly. It shows completed for a couple hours then goes right back to needing verification, again. We have multiple points of contact on our site. Also, will not let us enter Merchant Data...the only option is to create a new account.