Google & YouTube

The Google & YouTube app for Shopify works well for basic setup, but there is a major limitation with enhanced conversions and Google Ads tracking.

The conversion value sent to Google Ads includes only the product subtotal and does not include shipping and tax. Because of this, the actual order value is underreported, which results in a lower ROAS in Google Ads, especially for stores with higher shipping or tax amounts.

There is currently no clear option in the app to switch conversion value from subtotal to total order value. This creates confusion for advertisers who rely on accurate revenue tracking and ROAS optimization.

The app is good for beginners, but advanced advertisers will need GA4 or GTM workarounds to track the real total purchase value.

It would be great if Google adds an option to include shipping + tax in conversion value or clearly documents this limitation inside the app.

Great idea, but the local feed partnership files doesn't clear old products, and also if you clear it, never rebuilds with exisitng products. No way to trigger a full sync etc.

Other Merchants should know Google will suspend you for misrepresentation and don't have to give a full explanation of this blanket reason. I have bent over backwards to accommodate Google to no avail. They continue to suspend me for something that I don't even know what it's for because I haven't in any way shape or form done the things that are in the explanation of this charge. They are unfair and are crippling American entrepreneurship with something that is supposed to weed out scammers, fraud and terrorism. It has disappointed me severely because I used to believe in Google and their company.

koppeling is lastig al paar keer gedaan maar hij blijft zeggen dat ik moet koppelen, is frustrerend, verder moet ik de profijten ervan nog zien

Very difficult to navigate.

我需要追踪的转化事件是提交表单，但是shopify事件里并没办法包含该事件，导致我的谷歌账户无法追踪该转化

do not recommended to use this app, could not import custom label with csv, could not custom product id

Finora esperienza molto deludente con Google Merchant Center & Google Ads: dopo aver perso molto tempo a impostare i dati richiesti dal Merchant Center e da Google Ads (tramite un sistema poco intuitivo e tutt'altro che user friendly), Google mantiene bloccata la pubblicazione dei prodotti ogni volta rilevando nuovi errori o mancanze di dati che non venivano segnalate precedentemente. Spesso risulta difficile capire come intervenire per risolvere, in quanto l'errore non viene specificato ma viene descritto in maniera molto generica. Anche apportando le integrazioni richieste e dopo aver ricevuto le loro email di conferma della risoluzione del problema, continuano a bloccare l'account. Tra i diversi errori, ad esempio, segnalano la mancanza dei dati d'inventario quando invece in Shopify i dati risultano tutti in ordine (probabilmente dipende da malfunzionamenti dell'API). Per non parlare di alcune policy sui prodotti: ad esempio Google chiede di eliminare dal negozio di gioielli di Shopify dei semplici ciondoli a forma di croce perché potrebbero essere "offensivi". Insomma, l'integrazione finora lascia molto a desiderare.

Yes, it's easy to install. BUT it doesnt report the transactions correctly, have noticed duplicate transactions on many occasions. I've disabled the app and using another app to better manage analytics..

App was easy enough to set up - but once completed the 'customer events' app pixel still says 'disconnected' when every part of the app set up has been complete and they all say 'connected' because of this we went 12 hours with no data running from our store to Google ads/analytics etc.

No explanation or help on how to get the app pixel to 'connect'