Google & YouTube

Advertising with you using google merchant center is sucks!.

I am writing this message out of extreme frustration and exhaustion after years of trying to work with Google Merchant Center and Google Ads.

After more than four years on your platform, and after managing many Merchant Center accounts, I have reached the point where I no longer trust the misrepresentation system. Accounts are approved and then suddenly disapproved. Misrepresentation issues are reported without clear reasons, and Google Ads accounts are suspended even when nothing meaningful has changed.

I have spent hundreds of hours reviewing policies, fixing feeds, adjusting websites, submitting reviews, and waiting days or weeks for responses—only to receive the same vague misrepresentation notice again. There is never a clear explanation of what is actually wrong, which makes it impossible to resolve issues with confidence.

What makes this situation even more stressful is seeing other websites (as amazon) with obvious issues continue advertising without interruption. Even large platforms with clear policy inconsistencies remain approved, while smaller advertisers are repeatedly flagged without clear justification. This creates a strong impression that the system is inconsistent and unreliable.

At this stage, I am mentally and operationally exhausted. The repeated cycle of approval, disapproval, suspension, review, and waiting has caused significant time loss, financial impact, and wasted effort. Running a business under these conditions is not realistic.

I am confident that the products added to this Merchant Center account are legitimate and accurately represented. However, I no longer want to continue fighting an unclear system that repeatedly suspends accounts without providing actionable feedback.

I am not asking for another review of this account. This message reflects genuine frustration from long-term use of your system and the impact it has had on my work.

Other businesses are generating millions through Facebook and TikTok ads, while others are stuck repeatedly fixing Merchant Center misrepresentation issues.

My conclusion: advertising through Google Merchant Center is sucks, impractical and unreliable.

I know this message will be reviewed by one of your junior team members who managing ours merchnat center accounts!, but it should be escalated to senior management. This feedback is from an experienced professional, not a young or inexperienced advertiser. I am a 40-year-old computer engineer with extensive professional experience and multiple certifications in digital marketing, business, cloud technologies, and project management.

an absolute nightmare, I spent over a week trying fixing issues for all the products and variations, while every thing looks up to date and detailed on Shopify like prices, age, gender, shipping details and colors yet you get all these errors on the Merchant page and that will result in getting your account suspended.
the support is not that helpful either, they just gave links to visit and not clear what do i need to do to fix all the errors. i believe it is a problem of sync.

am reaching the point of stop using it and stop trying to connect my store.

I’m extremely disappointed with this app. For a full year, I’ve been stuck in a loop of suspension and generic “Misrepresentation” messages. The app offers no real insight, no manual review, and no actual help. It just keeps generating the same template messages over and over. I’ve fixed everything on my store, followed every policy, and still no progress. If you expect real support or human review, this app won’t give it to you. Totally unhelpful and incredibly frustrating.

Zero Stars for this app! I have been talking to google support person, Kate for weeks now and my account has been suspended because I changed my url domain name. my store has been online for over a year and all they say they need is my drivers license for verification. I have taken the pictures at least 5-6 times and sent to Kate for review, Finally she said this one will do and get approved. Then I look and there is all of these other issues and she said that they will disappear after I am accepted again. Immediately after submitting my drivers license upon Kate's approval I am denied again. This app is a bunch of crap and will get your store kicked off of google and as far as I'm concerned google is nothing but a headache and LIES! They LIE TO YOU ABOUT EVERYTHING! Good luck with your store, because over a year and endless hours of hard work and no sleep has gone gone the drain. My store is over because of google.

My Google Merchant Center, like others, was suspended after I installed it for “misrepresentation.” Unfortunately, there’s no support available on how to fix the issue.

You should be ashamed of how broken the entire environment is: google app, shopify, ga4, ads, merchant. Think first, test and then implement. Nothing works as presented to work.

This app has been extremely frustrating to use. I’ve spent a lot of time filling in ‘missing’ information using the bulk editor, only to find that changes often don’t save properly, meaning I have to manually re-enter details. I also contacted customer support about a ‘Mismatched currency in delivery information’ error affecting all our listings, but received no response. Overall, the app is overly complicated, with a poor user experience and no support. Thousands of merchants are spending their advertising budgets on this platform, so it’s disappointing that Google has not prioritised fixing these issues or providing adequate service in return.

Informationen bei Merchant Center Sperren oder Produktsperren sind unkonkret, nicht hilfreich und verwirrend.

Es wird keine konkrete Info geboten, nur Dutzende Seiten komplizierter Text.

Man bleibt hilflos und verzweifelt zurück. Hier sind dringende Verbesserungen notwendig!!

Avoid this platform if you value sanity. Nothing is consistent: one typo and the entire feed stops syncing, then you get flagged as if it’s your fault. The rules are vague, enforcement is random, and customer support recycles canned answers that solve nothing (via email, no phone, no chat, days of waiting and waste of time for no help etc...). You follow the documentation line by line, it still fails, and then you’re punished for “non-compliance.” It’s a trap of moving goalposts and zero accountability—not a place for anyone who needs reliability. Basic tasks spiral into endless loops: sync → error → appeal → repeat. The system penalizes microscopic formatting differences while ignoring its own bugs. They demand millimeter-perfect standards from you, yet don’t hold themselves to the same—a terrible example. Miss a single character, the feed won’t refresh; fix it, and you get a new unexplained rejection. You don’t even know if they’ll ban you because the Shopify feed refresh lags a few minutes—delays outside your control—so you never get a real diagnosis; support replies with copy-paste templates and you get banned for that too. Support is slow, scripted, and unhelpful. This wasted days and delivered nothing. And here’s the kicker: if a review fails, your Google Ads account can get restricted or blocked; you’re forced to wait days before requesting another review, and those reviews are rationed. Burn through a few attempts and you’re effectively shut out of ads for good. Now I understand why so few people stick with this platform and choose alternatives. This isn’t a professional ecosystem—it’s roulette with your business on the line. I’m switching to alternatives immediately so I can actually see my ads delivered.

I have had many problems with conversion tracking, in Google sometimes the status of my conversions is "Active" however, then alerts start like: "Requires attention - Enhanced conversions requires your attention" and "Inactive tag", so far I have not obtained a solution or satisfactory answer on how to solve it, I check my configuration and everything is configured correctly, I do not know what to do anymore, I have had a negative impact on my campaigns and sales conversions