Reach shoppers on Google
Shopify’s Google channel makes it easy to get your products on Google and reach shoppers searching for products like yours
Get discovered on any budget
Promote your products with Smart Shopping campaigns and free listings on Google
Track your campaign results
See how much traffic and sales you're getting from Smart Shopping campaigns and adjust budgets without leaving Shopify
About Google channel
Get your products discovered with Shopify’s Google channel.
The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Merchants can:
Run paid Smart Shopping campaigns to promote products across Google
List products for free on Google
Regardless of your budget, you can get your products in front of shoppers when they are looking for them.
Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Search and across their Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.
Additionally, free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.
New to Google Advertising?
Businesses new to advertising with Google can earn up to $150 in ad credit. We’ll match your spending on Smart Shopping campaigns up to $150 within the first 30 days.
Credits earned can take up to 5 days to be applied to your Google Ads account.
Which countries are free listings on Google available in?
Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.
Where will my products appear on Google?
If you’re running a Smart Shopping campaign, your products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.
If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.
What does a Smart Shopping campaign cost?
You set your own daily budget. The minimum recommended budget is $5 per day. You only pay if someone clicks on your ad.
Can I run both a Smart Shopping campaign & have a free listing at the same time?
Yes, you can run both at the same time. A free listing can support your paid ads & ensure you’re more discoverable.
You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.
You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.
- Google Merchant Center,
- Google Ads
Free to install
When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.
Most recent reviews
Coastal Gifts Inc
Took too long to answer and when they did I had just removed the app because it was not sending my feed to google merchant center and it had been a week. I already had a merchant center account so there was no reason to take that long. I went to Google Shopping Feed by AdNabu and my feed was posted in a couple of hours. Need to look into that as a lot of Shopify Customers reply on the free app when starting out.
Worked well until it didn't and then it was a disaster. Google closed account for Misrepresentation on 18th June after we updated our URL. All all the information is fed through the App from Shopify we have been unable to resolve. We have lost c£10k in the last 4 weeks and will be out of business soon.
Thank you for taking the time to let us know your experience. Your feedback is extremely important. I absolutely understand how this experience was frustrating and I want to make sure I can do everything in our power to help you get the Google Channel setup and working. I will be reaching out to you through email shortly.
Looking forward to chatting with you! - Paola, Shopify Support
Red Cypress Clothing
Awesome app, love it it when everything is integrated to google. A few years ago we didn't have this so this a great step forward for people running small businesses who do their own advertising.