Google channel

Google channel

by Shopify

Reach shoppers and get discovered across Google.

4.4 of 5 stars(5267 reviews)

Manage with Shopify

Shopify’s Google channel makes it easy to get your products on Google while everything with Shopify.

List your products for free

Showcase your products for free across Google—Search, Shopping, Images, Lens, and YouTube.

Boost your reach with ads

Create your Smart Shopping campaigns in Shopify, set a budget, and let Google’s smart technology optimize your ad.


About Google channel

Get your products discovered with Shopify’s Google channel.

The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Merchants can:

  • Run paid Smart Shopping campaigns to promote products across Google

  • List products for free on Google

Regardless of your budget, you can get your products in front of shoppers when they are looking for them.

Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Search and across their Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.

Additionally, free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $150 in ad credit. We’ll match your spending on Smart Shopping campaigns up to $150 within the first 30 days.

Credits earned can take up to 5 days to be applied to your Google Ads account.

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Smart Shopping campaign, your products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

What does a Smart Shopping campaign cost?

You set your own daily budget. You only pay if someone clicks on your ad.

Can I run both a Smart Shopping campaign & have a free listing at the same time?

Yes, you can run both at the same time. A free listing can support your paid ads & ensure you’re more discoverable.

Disclaimer

You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Integrates with

  • Google Merchant Center,
  • Google Ads

Media gallery

Support

Pricing

Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

4.4 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    70% of ratings are 5 stars
  • 4 of 5 stars
    14% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    10% of ratings are 1 stars

Most recent reviews

Phoenix Sweets

The product sync suddenly lost connection without any notification. We have lost significant revenue because of this. And as at today, around half month after the issue happen, there is no update from Shopify and no one contacted us. I am desperately looking for solution but could not find any. Seriously disappointed.

Man Cave Collectibles

All products are not syncing anymore. I am losing revenue because of this issue. Contact me asap please

Ahmeds Textiles

I am Having A Terrible Experience. From The 1st October My products stopped syncing to Google. Almost 6000 Products, I called Google, Shopify & no one can seem to assist me. I am losing Revenue and cant get the feed back up.

Developer reply

October 27, 2021

Hi there,

Cathal here from Shopify. Thanks for taking the time to leave feedback about the Google Channel. We definitely want to help you resolve this issue so I will be taking a look into this and will reach out to you directly by email shortly.

All the best,

Cathal L
Support Specialist
Shopify