Google 渠道

Google 渠道

提供者:Shopify

触及购物者,并在各种 Google 营销渠道上提高您产品的曝光率。

4.5 评分(5248 评价)

在 Google 上触及购物者

借助 Shopify 的 Google 渠道,您可以在 Google 上轻松展示自己的产品,并触及搜索类似您所提供产品的购物者

无论预算多少,都能提高您产品的曝光率

通过智能购物广告系列和免费产品详情广告,在 Google 中推广您的产品

跟踪您的宣传活动结果

无需离开 Shopify,即可直接查看您通过智能购物广告系列获得的流量和销售额,并调整预算


关于 Google 渠道

借助 Shopify 的 Google 渠道,提高您产品的曝光率。

无论预算多少,都能在 Google 上触及购物者

通过 Google 渠道,您可以轻松触及数百万名使用 Google 来寻找所需产品的购物者。符合条件的商家将能够:

  • 使用付费智能购物广告系列在各种 Google 服务中推广产品
  • 在 Google 上免费展示您的产品

无论预算多少,您都可以将产品展示给有需要的购物者。

智能购物广告系列是付费广告,可帮助您在 YouTube、Gmail、Google 搜索和整个 Google Display Network 上触及购物者。如需设置智能购物广告系列,只需同步您的产品并设置每日预算即可。Google 会优化您的广告系列,并选择最佳的时间和位置来向购物者展示您的产品。

此外,借助 Google 上的免费产品详情广告,您可以在数百万名购物者使用搜索引擎来查找和购买各种产品时,向他们展示自己的产品。

您可以使用 Merchant Center 提供的 CSS 控制面板选择任何 CSS。

刚接触 Google 广告?

首次通过 Google 投放广告的企业可以获得最高 150 美元的广告赠金。我们将根据您在智能购物广告系列上第一个 30 天内的广告支出,发放高达 150 美元的广告赠金。 广告赠金可能最多需要 5 天才能发放到您的 Google Ads 账户。

智能购物广告系列的花费是多少?

您可以设置自己的每日预算。建议的最低预算为每日 5 美元。只有在有人点击您的广告时,您才需要支付费用。

哪些国家/地区的商家可以在 Google 上投放免费产品详情广告?

如需查看可以在 Google 上投放免费产品详情广告的国家/地区的完整列表,请访问 Shopify 帮助中心:help.shopify.com/zh-CN/manual/promoting-marketing/create-marketing/google/google-listings

我的产品会出现在 Google 的哪些营销渠道中?

如果您使用的是智能购物广告系列,您的产品就会出现在 Google 搜索、“购物”标签、Gmail、YouTube 和 Google Display Network 上。

如果您在美国销售,您的免费产品详情广告就会出现在 Google 的所有相关搜索结果中。对于在美国以外销售的商家,免费产品详情广告会出现在“购物”标签中。

我可以同时投放智能购物广告系列和免费产品详情广告吗?

可以,您可以同时投放两种广告。免费产品详情广告可作为付费广告的补充,确保您的产品更容易在 Google 上被购物者发现。

免责声明

您已知悉 Shopify 可能会根据 Google 的政策得到 Google 的报酬:support.google.com/adspolicy/answer/141252?hl=zh-CN。

媒体图库

支持

定价

免费安装

当您投放宣传活动时,广告费用会直接计入您的 Google Ads 账号。您可以设置每日的活动预算

4.5 评分

整体评分反映了应用的当前状态。其中考虑了所有应用评论,但会优先考虑最新评论。

  • 5 评分
    71% 的评分是 5 星
  • 4 评分
    14% 的评分是 4 星
  • 3 评分
    4% 的评分是 3 星
  • 2 评分
    1% 的评分是 2 星
  • 1 评分
    10% 的评分是 1 星

最新评论

My Furever Memories

100 percent of our products are custom, when Shopify updated this app a few months ago, I lost thousands $$$ since then on unperforming ads and loss of traffic, since then do to my products were not showing properly on google searches. This is because the app has a bug that its not letting google know that my product identifier does not exist, which means that the app is not letting google know that my products are custom and do not have a GTIN or MPN. After months trying to figure out why my products were not showing consistently with Google, Google told me that do to this issue I am loosing about 80% of my traffic and not getting any organic shopping traffic!!! After speaking with 3 different shopify support agents, Shopify told me the other day that this option is not necessary and will not have any negative effect on my listings. THIS IS NOT TRUE. I manually updated my Google feed with Identifier exist to NO which this APP fails to do and let me believe that it is doing so, Now my two store is starting to show improvements on the listing and orders are coming in more frequently via Google, after months!!!!! Being a small business owner and relying 100% on our online stores to support my family, I feel that Shopify google app and its support let me down. This issue can be tested by going to a product listing - More Actions - Google App and check mark "this is a custom product". This check mark should be letting google know that the product have an "identify exist" with a value of "NO". It doesnt do this update which is a bug on the app that will be affecting ALL shopify users with custom products that are similar to other products. Google app will eventually override my feed via the content API and give me issues again, which is what I am worried about!

开发人员回复

2021年9月27日

Hey there,

Robyn here from Shopify. Thank you for taking the time to share your review of the Google Channel with us. We really appreciate your feedback. I'm sorry to hear of the struggles you are facing with custom products. I'm going to look into this and follow up with you in an email to open up the lines of communication here so I can see if I can help you any further.

Robyn | Shopify

The Connection Team

Im still waiting for support i got products thats been pending over a week and wont upload to Google or sync correctly products I have deleted days ago are being disapproved even though I have removed them days prior might just have to delete this app and start fresh so my merchant account doesn't get suspended.Shopify needs to get it together and be accountable for issues like this or retire the app because your app is causing alot of peoples accounts to get suspended,you preach about how Google is strict however your support response time is un acceptable waiting for your response will get your account suspended. Best thing to do is delete the app from your store and the products if you see them quickly being disapproved so you dont get your GOOGLE account suspended and just go with a app that you have to pay a couple of bucks,it will be less headache.

开发人员回复

2021年9月26日

Hi there,

My name is William with Shopify support, I'm going to reach out to you over email to discuss the account specific details related to your question. We definitely appreciate the feedback about the app and want to get this resolved for you.

William | Shopify Support Specialist

Eden Branch-Your Home & Garden Paradise

I spent a year trying to fix this: Account suspended due to policy violation: Misrepresentation error, but every time I ask for re-review Google always sends back requirement. I already fixed those requirements, but Google never said what I have misleading on.

开发人员回复

2021年9月26日

Hi there,

William here from Shopify. The error you mentioned is generated by Google and is not from the Google Channel app itself. While we don't have the ability to change Google's decision we're happy to share our knowledge with you so that you can try again. Since this is specific to your account I will follow up with you in an email shortly to discuss it.

William | Shopify Support Specialist