Reach shoppers on Google
Shopify’s Google channel makes it easy to get your products on Google and reach shoppers searching for products like yours
Get discovered on any budget
Promote your products with Smart Shopping campaigns and free listings on Google
Track your campaign results
See how much traffic and sales you're getting from Smart Shopping campaigns and adjust budgets without leaving Shopify
About Google channel
Get your products discovered with Shopify’s Google channel.
The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Merchants can:
Run paid Smart Shopping campaigns to promote products across Google
List products for free on Google
Regardless of your budget, you can get your products in front of shoppers when they are looking for them.
Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Search and across their Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.
Additionally, free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.
New to Google Advertising?
Businesses new to advertising with Google can get $100 USD in ad credits when they spend $25 USD on Smart Shopping campaigns. The credit is automatically applied once you create a new Google Ads account and spend $25 USD through Shopify’s Google channel.
Which countries are free listings on Google available in?
Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.
Where will my products appear on Google?
If you’re running a Smart Shopping campaign, your products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.
If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.
What does a Smart Shopping campaign cost?
You set your own daily budget. The minimum recommended budget is $5 per day. You only pay if someone clicks on your ad.
Can I run both a Smart Shopping campaign & have a free listing at the same time?
Yes, you can run both at the same time. A free listing can support your paid ads & ensure you’re more discoverable.
You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.
You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.
- Google Merchant Center,
- Google Ads
Automate marketing tasks with this app using Kit skills.
Free to install
When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.
Most recent reviews
I love the idea of connecting directly with Google to help promote my growing Shopify business. It really proves Shopify's commitment to helping their customers achieve their goals!
Easy to install and so far hasn't been troublesome. Still waiting for results but we are optimistic