Google channel

by Shopify

Reach shoppers and get discovered across Google.

5430 reviews

  • Popular with businesses in the United States

Free to install. Additional charges may apply.

App highlights

  • Seamless workflow: use directly in Shopify admin

Key values section

Manage with Shopify

Shopify’s Google channel makes it easy to get your products on Google while everything is managed with Shopify.

List your products for free

Showcase your products for free across Google—Search, Shopping, Images, Lens, and YouTube.

Boost your reach with ads

Create your Smart Shopping campaigns in Shopify, set a budget, and let Google’s smart technology optimize your ad.

  • Example of product sync list with Google Merchant Center.
  • Example of Google Smart Shopping campaign creation screen.
  • Sample dashboard showing sales, orders, etc.
  • Overview page of Shopify's Google channel
  • Example of product sync list with Google Merchant Center.
  • Example of Google Smart Shopping campaign creation screen.
  • Sample dashboard showing sales, orders, etc.
  • Overview page of Shopify's Google channel
Google channel

Google channel

Get your products discovered with Shopify’s Google channel.

The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Merchants can:

  • List products for free on Google.

  • Enable seamless checkout with Buy on Google. Available to eligible US businesses.

  • Run paid Smart Shopping campaigns to promote products across Google.

Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Search and across their Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $500 in ad credit. We’ll match your spending on Smart Shopping campaigns up to $500 within the first 60 days.

Credits earned can take up to 5 days to be applied to you

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Smart Shopping campaign, your products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

What does a Smart Shopping campaign cost?

You set your own daily budget. You only pay if someone clicks on your ad.

Can I run both a Smart Shopping campaign & have a free listing at the same time?

Yes, you can run both at the same time. A free listing can support your paid ads & ensure you’re more discoverable.

Disclaimer

You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Launch date

November 28, 2017

Integrates with

  • Google Merchant Center
  • Google Ads
Google channel

Google channel

Get your products discovered with Shopify’s Google channel.

The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Merchants can:

  • List products for free on Google.

  • Enable seamless checkout with Buy on Google. Available to eligible US businesses.

  • Run paid Smart Shopping campaigns to promote products across Google.

Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Search and across their Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $500 in ad credit. We’ll match your spending on Smart Shopping campaigns up to $500 within the first 60 days.

Credits earned can take up to 5 days to be applied to you

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Smart Shopping campaign, your products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

What does a Smart Shopping campaign cost?

You set your own daily budget. You only pay if someone clicks on your ad.

Can I run both a Smart Shopping campaign & have a free listing at the same time?

Yes, you can run both at the same time. A free listing can support your paid ads & ensure you’re more discoverable.

Disclaimer

You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Launch date

November 28, 2017

Integrates with

  • Google Merchant Center
  • Google Ads

Pricing

Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

Reviews

3.8 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    69% of ratings are 5 stars
    3723
  • 4 of 5 stars
    14% of ratings are 4 stars
    742
  • 3 of 5 stars
    4% of ratings are 3 stars
    196
  • 2 of 5 stars
    2% of ratings are 2 stars
    89
  • 1 of 5 stars
    13% of ratings are 1 stars
    680
View all 5430 reviews
1 of 5 stars
Edited June 29, 2022

tuna breff

Location United States

I used this app and found it painfully useless. With each update of the feed to Google, my products were disapproved because my polo shirts were labeled as pharmaceuticals for some reason. All of my products showed up in the canned fish section, not under t-shirts, rash guards, or swimwear. I contacted Google about the issues, and they were unable to help. I was using the free version while all this was occurring, but they kept attempting to charge me for it. I was not over their item limit, in fact, I had removed most of my content. I eventually restricted the items to just unisex tees. I finally gave up on this app because it end up never working (zero views). After I restricted my feed to unisex tees, they were not populated to the t-shirts section, I was still stuck in the canned fish section (my biz name is tuna breff and I make cat-themed items). It was a headache and not worth the amazing hoops I jumped through to set everything up. I'll add that while Google was helpful, the same issues occurred with each feed update. That's what made it not worth using. It did not work correctly.

5 of 5 stars
June 29, 2022

Diamonygift

Location Italy

I just started using Google shopping for my business but I must say this "Google has the best customer service ever". I have tried all the platforms and I choose Google for my business. They're always ready to help

1 of 5 stars
June 28, 2022

Milwaukee Motorcycle Clothing Co

Location United States

If you're using the Content API method for your primary feed to Google Merchant Center, the app will overwrite your sales tax settings in Google Merchant Center. This happens every few days. Shopify's support said: "this appears to be an ongoing issue that is affecting some merchant's. Our developers have been made aware of the issue some time ago but have not been able to provide a solution at this time. Other Merchant's that are continuing to use the Google Channel that are affected by this issue are using the workaround of manually updating their tax settings on the Google Channel on a daily basis." Leave it up to Shopify to recommend another app for basic functionality. Also, the user interface is hard to bulk edit and you will receive errors for missing data that you have already added to the products. Save yourself the headache and find another solution. This app is not worth the trouble.

View all reviews

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