Google channel

Sell where people search on Google and YouTube

Shopify app insights
  • Popular with businesses in the United States

Free to install. Additional charges may apply.

App highlights

  • Seamless workflow: use directly in Shopify admin

  • Speed tested: low impact to your online store

Key values section

Manage with Shopify

The Google channel makes it easy to get your products on Google.

List your products for free

Showcase your products for free across Google—Search, Shopping, Images, Lens, and YouTube.

Boost your reach with ads

Create your Performance Max campaigns through Google Merchant Center, set a budget, and let Google’s smart technology optimize your ad.

App details

Google channel

Google channel

Get your products discovered with the Google channel.

The Google channel makes it easy for you to reach the millions of shoppers when they're searching for products like yours. Merchants can:

  • List products for free on Google.

  • Enable seamless checkout with Buy on Google for eligible merchants.

  • Sync products to your YouTube channel.

  • Run paid Performance Max campaigns through Google Merchant Center to promote products across Google.

Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

Performance Max campaigns are paid ads that help you reach shoppers Google channels, including YouTube, Search, and the web. To set up a Performance Max campaign, just sync your products through the Google channel and set up campaigns in Google Merchant Center.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $500 in ad credit. We’ll match your spending on Performance Max campaigns up to $500 within the first 60 days.

Credits earned can take up to 5 days to be applied to you

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Performance Max campaign, your products can appear across Google channels, including YouTube, Search, and the web.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

Eligible merchants can activate YouTube Shopping and sell products in a Store tab on their channel, on the Product Shelf under their videos, and by pinning or tagging products during live streams.

Disclaimer

You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Launch date

Integrates with

  • Google Merchant Center
  • Google Ads
  • YouTube
Google channel

Google channel

Get your products discovered with the Google channel.

The Google channel makes it easy for you to reach the millions of shoppers when they're searching for products like yours. Merchants can:

  • List products for free on Google.

  • Enable seamless checkout with Buy on Google for eligible merchants.

  • Sync products to your YouTube channel.

  • Run paid Performance Max campaigns through Google Merchant Center to promote products across Google.

Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

Performance Max campaigns are paid ads that help you reach shoppers Google channels, including YouTube, Search, and the web. To set up a Performance Max campaign, just sync your products through the Google channel and set up campaigns in Google Merchant Center.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $500 in ad credit. We’ll match your spending on Performance Max campaigns up to $500 within the first 60 days.

Credits earned can take up to 5 days to be applied to you

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Performance Max campaign, your products can appear across Google channels, including YouTube, Search, and the web.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

Eligible merchants can activate YouTube Shopping and sell products in a Store tab on their channel, on the Product Shelf under their videos, and by pinning or tagging products during live streams.

Disclaimer

You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Launch date

Integrates with

  • Google Merchant Center
  • Google Ads
  • YouTube

Pricing

Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

Reviews

3.4 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 67% of ratings are 5 stars
  • 13% of ratings are 4 stars
  • 4% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 14% of ratings are 1 stars

List of reviews

Filter and sort reviews

  • Triple Goddess Apothecary and Reiki

    Location United States

    Disappointed. Unable to get this to work. Have literally tried everything. Than saw reviews that majority of us are having the same problems. Google needs to fix the errors and help so that our products can be listed properly or just remove this app entirely

  • Shape Luxury

    Location India

    it's so long since we told them our problem but never received any solution from Google. when we call them they always connect us with the wrong team then they waste time we also requested a call but I never received a call from the right team. in the call they said we are not the right team to solve your problem. it's 4 months we all accounts are suspended without any reason. it's business you run ads you get traffic and sale. and we run daily 1000s of USD ads up to 17k clicks, up to 10k active users in the last 30 days on Google ads and still are not able to run Remarketing ads because we receiving in GA4 audiences and Google ads Audience and they tried to solve our problem because it's up 4month's since we asked to google to solve our problem. now we deleted the app. The most Importing thing You all need to know in one email google team said to me you agree when you open a merchant account and so we suspend your account without telling you the reason. this all sale channel collects your all sale data for free and we pay for ads. ex. if you run ads on google, FB, Twitter, and other platforms they collect all data if you received 1000 users from Google and 1000 users from FB then they both collect 2000 User data from your store You all doing business so you all understand. I don't like this so I am deleting all the sale channels from my store.

  • The Alfa Store

    Location United States

    Horrible, I verified my phone number and my website, but Google suspended my account because they said I did not do it. I talk to customer support and they said that I did it, then, they do not know about the problem ,and they will investigate more and give me an update 4 days ago. I keep waiting. This is my second store with problems with Google.

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