Google channel

Google channel

by Shopify

Reach shoppers and get discovered across Google.

4.5 of 5 stars(5222 reviews)

Reach shoppers on Google

Shopify’s Google channel makes it easy to get your products on Google and reach shoppers searching for products like yours

Get discovered on any budget

Promote your products with Smart Shopping campaigns and free listings on Google

Track your campaign results

See how much traffic and sales you're getting from Smart Shopping campaigns and adjust budgets without leaving Shopify

About Google channel

Get your products discovered with Shopify’s Google channel.

The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Merchants can:

  • Run paid Smart Shopping campaigns to promote products across Google

  • List products for free on Google

Regardless of your budget, you can get your products in front of shoppers when they are looking for them.

Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Search and across their Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.

Additionally, free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $150 in ad credit. We’ll match your spending on Smart Shopping campaigns up to $150 within the first 30 days.

Credits earned can take up to 5 days to be applied to your Google Ads account.

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Smart Shopping campaign, your products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

What does a Smart Shopping campaign cost?

You set your own daily budget. The minimum recommended budget is $5 per day. You only pay if someone clicks on your ad.

Can I run both a Smart Shopping campaign & have a free listing at the same time?

Yes, you can run both at the same time. A free listing can support your paid ads & ensure you’re more discoverable.


You acknowledge that Shopify may be compensated by Google in accordance with Google's policy:

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Integrates with

  • Google Merchant Center,
  • Google Ads

Media gallery



Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

4.5 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    71% of ratings are 5 stars
  • 4 of 5 stars
    14% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    10% of ratings are 1 stars

Most recent reviews


Worked well until it didn't and then it was a disaster. Google closed account for Misrepresentation on 18th June after we updated our URL. All all the information is fed through the App from Shopify we have been unable to resolve. We have lost c£10k in the last 4 weeks and will be out of business soon.

Developer reply

July 20, 2021

Hi there!

Thank you for taking the time to let us know your experience. Your feedback is extremely important. I absolutely understand how this experience was frustrating and I want to make sure I can do everything in our power to help you get the Google Channel setup and working. I will be reaching out to you through email shortly.

Looking forward to chatting with you! - Paola, Shopify Support

Red Cypress Clothing

Awesome app, love it it when everything is integrated to google. A few years ago we didn't have this so this a great step forward for people running small businesses who do their own advertising.


This does not work well. It just work when you do free shipping from your website.This does not work well. It just work when you do free shipping from your website.This does not work well. It just work when you do free shipping from your website.This does not work well. It just work when you do free shipping from your website.This does not work well. It just work when you do free shipping from your website.This does not work well. It just work when you do free shipping from your website.

Developer reply

July 8, 2021

Thank you for taking the time to leave your review. Your feedback is extremely important. I would like to get in touch with you to learn more about the issues you are currently encountering so I can better assist you. I will be sending you an email shortly and hope to hear back soon. - Anna, Shopify Support