Google channel

by Shopify

Reach shoppers and get discovered across Google.

5406 reviews

  • Popular with businesses in the United States

Free to install. Additional charges may apply.

Key values section

Manage with Shopify

Shopify’s Google channel makes it easy to get your products on Google while everything is managed with Shopify.

List your products for free

Showcase your products for free across Google—Search, Shopping, Images, Lens, and YouTube.

Boost your reach with ads

Create your Smart Shopping campaigns in Shopify, set a budget, and let Google’s smart technology optimize your ad.

  • Example of product sync list with Google Merchant Center.
  • Example of Google Smart Shopping campaign creation screen.
  • Sample dashboard showing sales, orders, etc.
  • Overview page of Shopify's Google channel
  • Example of product sync list with Google Merchant Center.
  • Example of Google Smart Shopping campaign creation screen.
  • Sample dashboard showing sales, orders, etc.
  • Overview page of Shopify's Google channel
Google channel

Google channel

Get your products discovered with Shopify’s Google channel.

The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Merchants can:

  • List products for free on Google.

  • Enable seamless checkout with Buy on Google. Available to eligible US businesses.

  • Run paid Smart Shopping campaigns to promote products across Google.

Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Search and across their Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $500 in ad credit. We’ll match your spending on Smart Shopping campaigns up to $500 within the first 60 days.

Credits earned can take up to 5 days to be applied to you

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Smart Shopping campaign, your products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

What does a Smart Shopping campaign cost?

You set your own daily budget. You only pay if someone clicks on your ad.

Can I run both a Smart Shopping campaign & have a free listing at the same time?

Yes, you can run both at the same time. A free listing can support your paid ads & ensure you’re more discoverable.

Disclaimer

You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Launch date

November 28, 2017

Integrates with

  • Google Merchant Center
  • Google Ads
Google channel

Google channel

Get your products discovered with Shopify’s Google channel.

The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Merchants can:

  • List products for free on Google.

  • Enable seamless checkout with Buy on Google. Available to eligible US businesses.

  • Run paid Smart Shopping campaigns to promote products across Google.

Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Search and across their Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $500 in ad credit. We’ll match your spending on Smart Shopping campaigns up to $500 within the first 60 days.

Credits earned can take up to 5 days to be applied to you

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Smart Shopping campaign, your products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

What does a Smart Shopping campaign cost?

You set your own daily budget. You only pay if someone clicks on your ad.

Can I run both a Smart Shopping campaign & have a free listing at the same time?

Yes, you can run both at the same time. A free listing can support your paid ads & ensure you’re more discoverable.

Disclaimer

You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Launch date

November 28, 2017

Integrates with

  • Google Merchant Center
  • Google Ads

Pricing

Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

Reviews

3.9 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    69% of ratings are 5 stars
    3722
  • 4 of 5 stars
    14% of ratings are 4 stars
    742
  • 3 of 5 stars
    4% of ratings are 3 stars
    194
  • 2 of 5 stars
    2% of ratings are 2 stars
    88
  • 1 of 5 stars
    12% of ratings are 1 stars
    660
View all 5406 reviews
1 of 5 stars
May 27, 2022

The Lovely Boutique

Location United States

This the worse app ever. Google suspension my account for misrepresentation. Which is crazy because of my product are clothes, shoes, and handbags.

1 of 5 stars
Edited May 25, 2022

Huddleston Jewelry

Location United States

This app is painstakingly slow when performing bulk updates. Furthermore, Google now requires a GTIN even though an item is not custom and/or a GTIN is not necessary and "Custom Products" are marked "false". I need my products listed on Google, but its suddenly darn near impossible. As another reviewer said, if you have over 1,500 products it's basically useless and I now find myself in quite the predicament.

1 of 5 stars
May 23, 2022

VisualTimmy

Location United States

Broken after Google changed Merchant Centre data feed specification... https://support.google.com/merchants/answer/11905642?hl=en-GB In particular Shopify not delivering country sub-attribute... Provide delivery country sub-attribute: When providing the delivery [shipping] attribute, you now need to provide the country [country] sub-attribute to ensure that delivery prices are accurate. Item-level warnings ('Missing sub-attribute [country (sub-attribute of [shipping])]') have already been issued in the Diagnostics page to help merchants identify affected products and will move to errors starting today. This has resulted in none of our products being listed. Shopify please update ASAP

Developer reply

May 24, 2022

Hey there,

Chris here from Shopify. Thank you for taking the time to share your review of the Google Channel with us. Your feedback is extremely valuable. I'm sorry to hear of the struggles you are facing with your data feed. I'm going to look into this further and follow up with you in an email to open up the lines of communication here and see if we can address some of these concerns.

Chris | Shopify

View all reviews

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