Google channel

Reach shoppers and get discovered across Google.

Free to install. Additional charges may apply.

Manage with Shopify

Shopify’s Google channel makes it easy to get your products on Google while everything is managed with Shopify.

List your products for free

Showcase your products for free across Google—Search, Shopping, Images, Lens, and YouTube.

Boost your reach with ads

Create your Smart Shopping campaigns in Shopify, set a budget, and let Google’s smart technology optimize your ad.

Google channel

Google channel

Get your products discovered with Shopify’s Google channel.

The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Merchants can:

  • List products for free on Google.

  • Enable seamless checkout with Buy on Google. Available to eligible US businesses.

  • Run paid Smart Shopping campaigns to promote products across Google.

Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Search and across their Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $150 in ad credit. We’ll match your spending on Smart Shopping campaigns up to $150 within the first 30 days.

Credits earned can take up to 5 days to be applied to your Google Ads account.

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Smart Shopping campaign, your products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

What does a Smart Shopping campaign cost?

You set your own daily budget. You only pay if someone clicks on your ad.

Can I run both a Smart Shopping campaign & have a free listing at the same time?

Yes, you can run both at the same time. A free listing can support your paid ads & ensure you’re more discoverable.

Disclaimer

You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Integrates with

  • Google Merchant Center
  • Google Ads
Google channel

Google channel

Get your products discovered with Shopify’s Google channel.

The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Merchants can:

  • List products for free on Google.

  • Enable seamless checkout with Buy on Google. Available to eligible US businesses.

  • Run paid Smart Shopping campaigns to promote products across Google.

Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Search and across their Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $150 in ad credit. We’ll match your spending on Smart Shopping campaigns up to $150 within the first 30 days.

Credits earned can take up to 5 days to be applied to your Google Ads account.

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Smart Shopping campaign, your products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

What does a Smart Shopping campaign cost?

You set your own daily budget. You only pay if someone clicks on your ad.

Can I run both a Smart Shopping campaign & have a free listing at the same time?

Yes, you can run both at the same time. A free listing can support your paid ads & ensure you’re more discoverable.

Disclaimer

You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Integrates with

  • Google Merchant Center
  • Google Ads

Pricing

Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

Reviews

4.2 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    70% of ratings are 5 stars
  • 4 of 5 stars
    14% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    11% of ratings are 1 stars

Jewelry4Generations

My store, jewelry4generations.myshopify.com has been suspended since I set it up because of "misrepresentation" policy violation. I uploaded products from ShineOn via the app and the Shineon platform and didn't change anything to the uploads. I have tried to work with Google to fix the problem but I don't SPECIFICALLY know what the problem is. Shineon is listed as the Vendor for every product and I in no way have claimed that these are my products. If someone could help me with this I would really appreciate it.
Jami Roberts

Vermillo

They provide no way to actually view that your products are indeed on google. They only say that is been approved to google but there is no way to see if they are actually on google shopping.

Dark Elf Dice

The app worked fine for several months, however my Google Merchant account is now being suspended for "inaccurate tax information." The sales tax value in the data feed is less than what is actually charged on my Shopify store. I haven't made any changes in the store or via the app, and I have absolutely no idea why this is happening. I tried to fix the problem by going into Google Merchant Center and manually setting the sales tax rates, but my Google Merchant Center tax settings are being reset by the app on subsequent syncs with incorrect tax information.

Developer reply

January 22, 2022

Hi there,

Nataly here from Shopify. Thank you for taking the time to share your review of the Google Channel with us, your feedback is extremely valuable. We are sorry to hear that your account was suspended by Google. I'd be happy to work with you to help resolve this issue; I'll be following up with you in an email to open up the lines of communication.

Nataly | Shopify

Apps similar to Google channel

Suite For Google Shopping Feed

Suite For Google Shopping Feed

Free plan available

Google Shopping, Buy On Google, Free Listing, Google Ads

4.9 of 5 stars(989reviews)
App for Google Shopping Feed

App for Google Shopping Feed

Free plan available

Google Shopping Feed, Google Feed & Google Merchant Center

4.9 of 5 stars(175reviews)
Cdiscount Marketplace

Cdiscount Marketplace

Free to install

Sell your products on Cdiscount with Cdiscount Feed

4.5 of 5 stars(37reviews)
Google Feed & Shopping Ads

Google Feed & Shopping Ads

15-day free trial

Boost Google Shopping ROAS with Feed Automation & Remarketing

3.2 of 5 stars(5reviews)