Google channel

Reach shoppers and get discovered across Google.

Shopify app insights
  • Popular with businesses in the United States

Free to install. Additional charges may apply.

App highlights

  • Seamless workflow: use directly in Shopify admin

Key values section

Manage with Shopify

The Google channel makes it easy to get your products on Google.

List your products for free

Showcase your products for free across Google—Search, Shopping, Images, Lens, and YouTube.

Boost your reach with ads

Create your Performance Max campaigns through Google Merchant Center, set a budget, and let Google’s smart technology optimize your ad.

App details

Google channel

Google channel

Get your products discovered with the Google channel.

The Google channel makes it easy for you to reach the millions of shoppers when they're searching for products like yours. Merchants can:

  • List products for free on Google.

  • Enable seamless checkout with Buy on Google for eligible merchants.

  • Sync products to your YouTube channel.

  • Run paid Performance Max campaigns through Google Merchant Center to promote products across Google.

Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

Performance Max campaigns are paid ads that help you reach shoppers Google channels, including YouTube, Search, and the web. To set up a Performance Max campaign, just sync your products through the Google channel and set up campaigns in Google Merchant Center.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $500 in ad credit. We’ll match your spending on Performance Max campaigns up to $500 within the first 60 days.

Credits earned can take up to 5 days to be applied to you

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Performance Max campaign, your products can appear across Google channels, including YouTube, Search, and the web.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

Eligible merchants can activate YouTube Shopping and sell products in a Store tab on their channel, on the Product Shelf under their videos, and by pinning or tagging products during live streams.

Disclaimer

You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Launch date

Integrates with

  • Google Merchant Center
  • Google Ads
Google channel

Google channel

Get your products discovered with the Google channel.

The Google channel makes it easy for you to reach the millions of shoppers when they're searching for products like yours. Merchants can:

  • List products for free on Google.

  • Enable seamless checkout with Buy on Google for eligible merchants.

  • Sync products to your YouTube channel.

  • Run paid Performance Max campaigns through Google Merchant Center to promote products across Google.

Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

Performance Max campaigns are paid ads that help you reach shoppers Google channels, including YouTube, Search, and the web. To set up a Performance Max campaign, just sync your products through the Google channel and set up campaigns in Google Merchant Center.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $500 in ad credit. We’ll match your spending on Performance Max campaigns up to $500 within the first 60 days.

Credits earned can take up to 5 days to be applied to you

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Performance Max campaign, your products can appear across Google channels, including YouTube, Search, and the web.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

Eligible merchants can activate YouTube Shopping and sell products in a Store tab on their channel, on the Product Shelf under their videos, and by pinning or tagging products during live streams.

Disclaimer

You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Launch date

Integrates with

  • Google Merchant Center
  • Google Ads

Pricing

Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

Reviews

3.5 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 68% of ratings are 5 stars
  • 14% of ratings are 4 stars
  • 4% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 13% of ratings are 1 stars

List of reviews

Filter and sort reviews

  • OnHandItems

    Location United States

    when submitting my products, all were disapprove as well as suspending my account for misrepresenting.... I go to diagnostics and the issue states "Disapproved or invalid (1 country)" what does this mean? I thought Shopify would sync our products through merchant?

  • timwilmot

    Location United Kingdom

    Impossible to get Shopify linked to YouTube. keep getting automated emails saying misrepresentation or policy violations. Nobody at GMC or YT team can provide a solution. Gave up in the end. Fail.

  • BunddledUpExtensions

    Location United States
    Time spent using app Over 2 years

    Not accurate my items are uploaded from shopify and it keeps saying misrepresentation. I'm tired of the hassle with google.

    Developer reply
    September 27, 2022

    Hi there,

    Ashley here from Shopify. We appreciate you taking the time to leave feedback for the app. I'm sending you an email to open the lines of communication and offer further support.

    Ashley | Shopify

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