GPT Spotlight

Conversational search & discovery, powered by ChatGPT

GPT Spotlight is an interactive way to help visitors find products they’ll love. Through conversation, customers can share criteria and inspiration the same way they would interact with a retail store associate. They can be as specific – or vague – as they want. GPT Spotlight will surface highly relevant results based on any information they provide. For merchants with over 100 SKUs, it's a new way to engage and convert customers.

• Interactive experience helps customers shop using conversation
• Help customers find relevant products that match their preferences
• Customers can search with vague criteria, cultural references, and context clues
• Customers can refine the results intuitively
• Custom branding and flexible "tone" controls to match your brand voice