Elevar Conversion Tracking

Fantastic app and experience. Have had a big sales boost with using Elavar. Paul did such a great job helping us figure out our Klaviyo flows and reviewing our Facebook account to ensure everything was working properly. Couldn't recommend this app highly enough!

I cannot speak highly enough of my experience with Elevar's tracking solution and their outstanding customer support. The app works flawlessly, providing accurate and reliable tracking data that has significantly improved our marketing performance.

What truly sets Elevar apart is their customer support team, especially Mario. His expertise and willingness to help were remarkable. When I encountered some configuration challenges with custom events and time on page tracking, Mario provided detailed, clear explanations that went beyond just fixing the immediate issues—he ensured I understood the underlying concepts.

The documentation is comprehensive, but having Mario patiently walk me through the more complex aspects of both client-side and server-side implementations made all the difference. He responded promptly to all my questions and followed up to make sure everything was working correctly.

If you're looking for a robust tracking solution backed by a team that genuinely cares about your success, I wholeheartedly recommend Elevar. Their technical excellence combined with exceptional customer service has made them an invaluable partner for our business.

We have been clients of Elevar since 2021. Out of nowhere, Paul — the "customer success manager" contacted us stating our subscription cost would increase by 180%, without warning or prior communication.

We value Elevar and have been happy to pay an appropriate price increase, however, the approach and tact was all wrong.

Sadly, this is the current state of SAAS providers.They feel that once you're committed to a platform they can increase costs at will.

Elevar has tremendously improved our tracking across all platforms. Seeing tangible results immediately was very satisfying and we were able to capture many more events that the standard GTM set up was not capturing. We saw an immediate 50% higher add to cart events, a lift in Meta ROAS, and solidified GA4 - a platform that, historically, has not been exceptionally consistent prior. This is a no brainer if you are looking to bolster your data. This simply helps you capture more of the data that is actually happening on your website.

Iago Gomes was our implementation specialist and it was truly a pleasure working with him. He was able to answer the many questions we had and made us feel very confident in the approach. The go-live was surprisingly simple, and went without a hitch. We could not afford to have anything go wrong with the implementation and we have been very happy with the results.

I can't recommend Elevar enough.

We’ve been using Elevar for a few months, and it’s been a game-changer. The integration with Shopify Plus was seamless, and our data accuracy has significantly improved. The support team is ​g​reat, knowledgeable, responsive and genuinely helpful. Highly recommended!

Elevar is extremely underrated. Recommended to us by a business coach - A simple set-up process, helpful hands-on team and fair fee results in paying for itself and then some from almost instantly cleaned data. Klaviyo within itself has raised massively in flow revenue, not to mention GA4 and Meta. Elevar is a no-brainer.

Why Did Elevar Cost Us Millions?

One year ago, we decided to improve our conversion tracking on Facebook and Google Ads, so we switched to Elevar. To ensure everything would work flawlessly from the start, we even paid a few hundred dollars extra for their expert installation.

To our surprise, once the work was handed over, there was a 35% inaccuracy in tracking—even worse than before Elevar. Despite repeated assurances from Elevar that everything was fine, the issue persisted. Their approach to addressing the problem was superficial at best, and time kept slipping away. The result? Several months of essentially non-functional tracking, during which we spent a fortune on campaign costs while losing even more revenue due to the missing 35% of data and conversions. Running campaigns effectively with such inaccurate data was impossible.

When the situation became unbearable, we decided to leave Elevar and requested a refund for the installation and subscription fees. Instead of issuing a refund, they suddenly assigned someone more experienced to fix the tracking. It finally started working properly, but the financial losses caused by their negligence were irreparable. As compensation, they offered us a lifetime 50% discount on the subscription.

For a while, the tracking worked. Then we encountered a new issue—this time with tracking in Klaviyo. Shopify launched a server-side integration with Klaviyo, but Elevar failed to notify customers that this major change would affect them. A single email alert could have prevented the losses. As a result, our Klaviyo tracking stopped working, bringing all our flows to a halt. Once again, Elevar's response was evasive—they wouldn’t admit whether Shopify’s server-side integration conflicted with their own tracking. After weeks of back-and-forth communication, it was confirmed that it did. Their proposed solution? Duplicating our flows: one set running on Shopify’s tracking and the other on Elevar’s. This approach was labor-intensive and utterly pointless. More money wasted.

Adding insult to injury, during this ordeal, their support casually mentioned that we were on an outdated plan that wasn’t advantageous anymore. Following their advice, we switched to a new plan. Something felt off, so I reviewed their original pricing. It turned out the new plan wasn’t more advantageous at all—it was worse. When confronted, their support responded with the same arrogant attitude we had come to expect. So much for their apology with the 50% discount—it didn’t last long. This isn’t just about money; it’s about principles.

Now, five days before our biggest sales event—Black Week—we’re facing another disaster. For two months, Google had blocked all our custom retargeting audiences. After extensive investigation, we discovered that Elevar was at fault again. They had failed to meet Google Consent V2 requirements. For years, we had been using the Pandectes app for Google Consent without issues. However, Elevar implemented a half-baked consent solution without notifying us, negatively affecting the functionality of the Pandectes app. The result? We lost months of retargeting data and spent endless hours communicating with Google support to determine why our audiences were completely blocked.

By the way, these audiences won’t reactivate—we are starting completely from scratch. And imagine the impact of losing a 540-day audience window, especially before Black Week! A single email alert from Elevar could have prevented these losses. We’re talking about millions here.

So now, with just five days until Black Week, we have no retargeting audiences collected. Elevar’s response? Arrogant as ever. They’re demanding another $1,000 for an “expert installation” to fix the issue—despite knowing the extent of the damage they’ve caused. They’re fully aware we plan to leave them right after Black Week, but we don’t have time to implement a new tracking system before such a critical event.

In nearly two years of working with Elevar, the financial losses we’ve incurred are staggering. Even if they offered us a free subscription for a thousand years, it wouldn’t begin to cover the damage.

As the saying goes, what doesn’t kill you makes you stronger. Hopefully, someone can learn from our mistakes and avoid the unnecessary stress and financial loss we’ve endured with Elevar.

Great peace of mind to know that conversions and pixels are connected properly. Super easy Shopify integration, we mainly use this as data layer. We also paid for the GTM account cleanup and the person assigned to our account was very knowledgable. Great value for the money.

We recently had the pleasure of working with Sourabh Sharma on integrating the Elevar app into our Shopify store, and I was impressed by the experience. Sourabh demonstrated deep expertise and strong dedication to delivering a seamless setup

Throughout the project, Sourabh ensured clear and effective communication, keeping us updated at every step while addressing all our questions and concerns with patience and precision.

I highly recommend the help of the Elevar team for implementing this solution on your website!

This app is highly underappreciated. Elevar is more than a server-side conversion tracking optimization app. Elevar also provides support with GTM tags, installation of tracking pixels, and integrations of your Shopify store with Google Analytics event tracking. Their support and documentation are truly world class.

I've attended two of Elevar's conferences it is very evident by listening to the content of the presenters that Elevar rubs elbows with those on the cutting edge of ecommerce.

The founder of Elevar recruits only the best analysts and marketers in the world, so their depth of knowledge on conversion tracking and marketing are second to none.

If you want to take your ad marketing, analytics, and CRO to the next level while future proofing your website from increasing client browser restrictions, I highly recommend installing this app. It is a no-brainer and your marketing teams will thank you!