Elevar Conversion Tracking

Fantastic app and experience. Have had a big sales boost with using Elavar. Paul did such a great job helping us figure out our Klaviyo flows and reviewing our Facebook account to ensure everything was working properly. Couldn't recommend this app highly enough!

Elevar has improved our channel accuracy from ~50% to near 100%. It has been incredible and I highly recommend this. My Implementation specialist, Sourabh was wonderful and super knowledgable.

Why Did Elevar Cost Us Millions?

One year ago, we decided to improve our conversion tracking on Facebook and Google Ads, so we switched to Elevar. To ensure everything would work flawlessly from the start, we even paid a few hundred dollars extra for their expert installation.

To our surprise, once the work was handed over, there was a 35% inaccuracy in tracking—even worse than before Elevar. Despite repeated assurances from Elevar that everything was fine, the issue persisted. Their approach to addressing the problem was superficial at best, and time kept slipping away. The result? Several months of essentially non-functional tracking, during which we spent a fortune on campaign costs while losing even more revenue due to the missing 35% of data and conversions. Running campaigns effectively with such inaccurate data was impossible.

When the situation became unbearable, we decided to leave Elevar and requested a refund for the installation and subscription fees. Instead of issuing a refund, they suddenly assigned someone more experienced to fix the tracking. It finally started working properly, but the financial losses caused by their negligence were irreparable. As compensation, they offered us a lifetime 50% discount on the subscription.

For a while, the tracking worked. Then we encountered a new issue—this time with tracking in Klaviyo. Shopify launched a server-side integration with Klaviyo, but Elevar failed to notify customers that this major change would affect them. A single email alert could have prevented the losses. As a result, our Klaviyo tracking stopped working, bringing all our flows to a halt. Once again, Elevar's response was evasive—they wouldn’t admit whether Shopify’s server-side integration conflicted with their own tracking. After weeks of back-and-forth communication, it was confirmed that it did. Their proposed solution? Duplicating our flows: one set running on Shopify’s tracking and the other on Elevar’s. This approach was labor-intensive and utterly pointless. More money wasted.

Adding insult to injury, during this ordeal, their support casually mentioned that we were on an outdated plan that wasn’t advantageous anymore. Following their advice, we switched to a new plan. Something felt off, so I reviewed their original pricing. It turned out the new plan wasn’t more advantageous at all—it was worse. When confronted, their support responded with the same arrogant attitude we had come to expect. So much for their apology with the 50% discount—it didn’t last long. This isn’t just about money; it’s about principles.

Now, five days before our biggest sales event—Black Week—we’re facing another disaster. For two months, Google had blocked all our custom retargeting audiences. After extensive investigation, we discovered that Elevar was at fault again. They had failed to meet Google Consent V2 requirements. For years, we had been using the Pandectes app for Google Consent without issues. However, Elevar implemented a half-baked consent solution without notifying us, negatively affecting the functionality of the Pandectes app. The result? We lost months of retargeting data and spent endless hours communicating with Google support to determine why our audiences were completely blocked.

By the way, these audiences won’t reactivate—we are starting completely from scratch. And imagine the impact of losing a 540-day audience window, especially before Black Week! A single email alert from Elevar could have prevented these losses. We’re talking about millions here.

So now, with just five days until Black Week, we have no retargeting audiences collected. Elevar’s response? Arrogant as ever. They’re demanding another $1,000 for an “expert installation” to fix the issue—despite knowing the extent of the damage they’ve caused. They’re fully aware we plan to leave them right after Black Week, but we don’t have time to implement a new tracking system before such a critical event.

In nearly two years of working with Elevar, the financial losses we’ve incurred are staggering. Even if they offered us a free subscription for a thousand years, it wouldn’t begin to cover the damage.

As the saying goes, what doesn’t kill you makes you stronger. Hopefully, someone can learn from our mistakes and avoid the unnecessary stress and financial loss we’ve endured with Elevar.

Great peace of mind to know that conversions and pixels are connected properly. Super easy Shopify integration, we mainly use this as data layer. We also paid for the GTM account cleanup and the person assigned to our account was very knowledgable. Great value for the money.

Our experience with Elevar has been nothing but professional. The team, especially Darshak Patel, is incredibly knowledgeable on setting up the various marketing channels for tracking as well as GTM setups.

Darshak has spent numerous hours on calls with myself walking me through different integrations as well as verifying all the channels are set up properly and tracking data as expected.

I highly recommend Elevar, and I would recommend you request Darshak as your implementation leader.

I recently collaborated with Sourabh Sharma on implementing the Elevar app for our Shopify store, and I am thoroughly impressed with the experience. From the outset, Sourabh demonstrated exceptional professionalism, expertise, and commitment to ensuring a seamless setup process.

Sourabh maintained clear and effective communication throughout the project, keeping us informed at every stage and addressing all our questions and concerns with patience and clarity. His ability to work collaboratively with our team made the entire process smooth and efficient.

The implementation was completed on schedule, and the results have been excellent. Our conversion tracking is now more precise, and we've already observed improvements in our Meta and Klaviyo performance due to the session enrichment feature.

I highly recommend Sourabh and the Elevar app to any Shopify store seeking to enhance their conversion tracking capabilities. His dedication to customer satisfaction and technical proficiency truly distinguish him. Thank you, Sourabh, for your outstanding service!

The team at Elevar have been really supportive in getting our tracking properly sorted especially as as we have a static headless Shopify site, nothing is normal.
Not just getting it up and running smoothly but also making sure when changes need to be done with new events added I know who to ask to get it sorted right in the first place. Thanks Mario and the team at Elevar. Cheers Tim

Amazing and much needed app for an ecommerce shop! It is quite intuitive and relatively easy to install, but if you are doing it yourself, you need to know a bit what you are doing. Elevar has a comprehensive guide to install it yourself, and if you follow it with full attention, you will manage to install it. The support team at Elevar is amazing, fast to respond, and really helpful! This is the best tracking app to have!

Elevar has really changed the data/tracking game for us. I would highly recommend you pay for the white glove service, especially if you have a large tech stack/aren't very technical. The service we receive, especially from Sourabh Sharma is spectacular. Elevar is absolutely necessary for the future of ecommerce and I would 100% recommend their services to everyone.

This is a great app and the service is top notch. I worked with Vishal on our expert implementation and he went above and beyond to make sure all of our platforms were connected properly and the tracking was accurate. He also helped with the Events Builder which is another great function of the app. Well worth it to get your tags set up in GTM and server-side.