GTM Data Layer
Automate the creation of the GTM data layer for use in Google Analytics and marketing tags.
Put foundation in place that prevents inaccurate or sensitive data sent to your Google Analytics.
Automate Marketing Tags
Save time from having to manually create variables and tags for your AdWords and marketing tags.
About Google Tag Manager Suite
We've included 10+ pre-built containers for Pinterest, Klaviyo, AdWords, Snapchat, Facebook and more! All included with the one-time purchase.
Who is Elevar?
Elevar is an eCommerce analytics platform that helps brands of any size optimize their store through automated data analysis, insight curation, and forecasting. It helps scale more efficiently, and ensure a solid data foundation across all marketing channels.
Elevar and Shopify
Elevar has helped Shopify store owners through our how-to articles on GTM, Google Analytics, Data Layer, Google AdWords, Google Optimize, and more.
Use Cases for this App
We’ve packaged our GTM, Data Layer, and Google Adwords implementations that can take days to implement (and weeks of frustration!) into this simple app install.
- Gtag.js: Sitewide implementation for Google AdWords.
- Dynamic Remarketing: Full retail events w/product data for use in AdWords.
- Google Analytics: Complete deployment via Google Tag Manager w/Data Layer, including checkout pages (for Shopify Plus stores).
- Enhanced eCommerce: Complete implementation including product list metrics for collection pages.
- Thank You Page: Transaction variables for use in 3rd party tags like Google Adwords, Facebook, Twitter, Affiliates, Snapchat, and more.
- Shopify Liquid Variables: Translated to dataLayer variables.
- Advanced Analytics: Variables for customer lifetime value, stock status on product pages, customer ID & email, and more.
Common Analytics Issues Fixed with this App
- Redacting PII in pageview hits sent to Google Analytics
- Enhanced eCommerce merchandising report data sent to GA such as category impressions, click-thru rate %, and product position performance
- Inaccurate data such as add to cart %, product detail views, and cart to detail %
- Enhanced eCommerce checkout behavior events for full funnel reporting
- Shopify liquid variables translated to dataLayer variables for use in GTM
What Does This App Include?
- One-click GTM install into your theme
- One-click GTM install into your checkout.liquid template (Shopify Plus only)
- Thank You page script for all dataLayer variable and analytics tracking
- Pre-Built GTM containers for GA and marketing tags
Why Choose Elevar?
Our experts have helped Shopify stores in virtually every industry properly implement Google Tag Manager, Google Analytics, and common marketing tags like Google AdWords, Facebook, and more. We can help you too!
Shopify Plus stores can completely switch their Google Analytics implementation to Google Tag Manager so you have complete control over enhanced ecommerce, PII, and leveraging the dataLayer throughout checkout.
- Google Analytics,
- Google Tag Manager,
- Google AdWords
See the app in action
Explore how the app works in an example store.View example store
$199 one time charge
* All charges are billed in USD.
Overall rating Based on 29 reviews
Most recent reviews
Very good app, very good customer support, i love it. Thank You for your help.
Perfect apps, the Support is very reactive. I have now right data in Adwords and Google Analytics :)
Very robust tracking solution! All the custom events and datalayer data needed for an ecoomerce can be found here! It's super duper convenient and scalable to track GA, Facebook, Google, Criteo, Emarsys and other marketing channels using Elevar solution. All you need is to write some scripts for some hack here and there to leverage on. Thanks to Brad, He has been a great help.
- Momo Althea