GTM Data Layer
Automate the install of the GTM data layer for use in GA, GA4, Facebook Pixel, FB Conversion API, Google Ads, and server side tagging.
Server Side Tracking
Improve the accuracy of Google Analytics, Facebook Pixel, and Google Ads via server side tracking. Plus your tags are monitored 24/7/365.
Visualize Your Tags
Non-technical marketers can use our Chrome Extension to visually tag your site. Plus you'll see what's already tagged to save time.
About Elevar Tag Management Suite
Ensure that 95% of your conversions – from Facebook to Google Analytics and 30+ other channels – are tracked to take control of your attribution.
New August 2021
Fully managed server side tracking available on our Advanced Plan. Includes 95% conversion tracking guarantee for Google Analytics, Facebook, and GA4.
Who is Elevar?
Elevar, an official Shopify Plus Partner since 2019, helps over 6,500 brands like Vuori, Bulletproof, Thrive Causemetics, and Cuts Clothing scale faster through accurate analytics and marketing data collection.
If Any of This Sounds Familiar, You Need Elevar
- My Google Tag Manager and data layer is a mess (or non-existent)
- I want server side tagging but am unsure where to start
- I'm missing transactions and have broken attribution in GA
- I have inaccurate GA data such as variants in product name, add to cart %, product detail views, and cart to detail %
- I need to improve tracking quality due to iOS14 and Safari ITP
- My marketing team needs sitewide Facebook CAPI
- My tags and pixels are scattered everywhere and have issues
- I need FB Conversion API on ReCharge, Carthook, or other third party checkouts
- It takes days (or weeks) to fix broken conversion tags
- I'd scale faster if I trusted my conversion tracking
- I'm lacking behavior insights from Google Analytics
Accurate tracking in post iOS14 world has become even more challenging. We bring innovative tracking solutions to our customers to ensure they stay ahead of competition. Here are a few common use cases:
- Robust, customizable Data Layer for GTM
- 95%+ purchase conversion accuracy for GA and Facebook pixel
- Google Analytics & GA4: Complete enhanced ecommerce via Google Tag Manager
- Fix attribution issues in Google Analytics
- Facebook sitewide pixel and Conversion API integration for Shopify, ReCharge, Carthook, Zipify, and Bold
- Google Ads conversion tracking and dynamic remarketing tags
- 30+ prebuilt marketing tag integrations for Criteo, TikTok, Snapchat, and more
- 24/7/365 error monitoring of your data layer and server side tracking tags
What Does This App Include?
- One-click data layer and GTM install
- Server side tracking integrations
- Pre-Built GTM containers for 30+ marketing channels
- Chrome Extension for point and click event tracking
- Monitoring and alerts for broken tags
Why Choose Elevar?
Since 2017, our experts have helped Shopify stores in virtually every industry properly implement GTM, Google Analytics, and common marketing tags like Google Ads, Facebook, and more. All with the goal to help our customers scale faster through the use of accurate data.
We guarantee 95%+ conversion accuracy for all of our server side integrations. Plus we offer a 30 day money back guarantee.
- Google Analytics,
- Google Tag Manager,
- Facebook Pixel,
- Google Ads,
- Conversion API,
See the app in action
Explore how the app works in an example store.View example store
* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.
The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
Most recent reviews
Excellent product and first-rate technical support, especially from Mario. Highly recommended to anyone who needs to ensure their conversion and tracking is done right.
It's simple - if you want your tagging done right, go with Elevar! They definitely know what they're doing and from our experience there is no one better in the market. Plus the support is simply amazing - thank you Mario! We're on the Advanced Plan and it is worth every penny :)
Our ROAS was rising due to IOS 14 (we think). We got Elevar running about a week ago. ROAS is rising. Today our ads performed at a ROAS (almost 4) that we haven't seen for weeks. This feels awesome. You have to try it out and compare the before vs after - there is no good excuse not to. If the company owner doesn't quite get it (it's complicated, they are busy), send them to this review. It's risky to not have this set up. This is the future of tracking. Get on board now! I also trust this company a lot. Brad, the owner answered my questions, and made sure we got set up quickly when I asked for his help (we hired Elevar to set up our CAPI). Jerica who helped us out was extremely professional, talented, and overcommunicated -- the three traits I look for in any person I work with. It was $500 to hire them to set up CAPI, and worth every dollar. Huge fan. A+.