GTM Data Layer
Automate the install of the GTM data layer for use in GA, GA4, Facebook Pixel, FB Conversion API, Google Ads, and server side tagging.
Fully Customizable & Monitored
You have full control over your data layer and marketing tags. Plus we monitor 24/7 to ensure you know when a tag breaks impacting $$.
Visualize Your Tags
Non-technical marketers can use our Chrome Extension to visually tag your site. Plus you'll see what's already tagged to save time.
About Elevar Tag Management Suite
New Dec 2020
Version 2.0 complete rebuild is now live! GA4, FB Conversion API, error monitoring, and over 30+ pre-built marketing containers for GTM.
Who is Elevar?
Elevar, an official Shopify Plus Partner since 2019, helps over 2,500 brands scale faster through rich and accurate analytics and marketing tag data.
Deploy Google Analytics, GA4, Facebook Pixel, Google Ads Remarketing, and more in minutes.
We also help Shopify store owners through our free how-to content on GTM, Google Analytics, Data Layer, Google Ads, CRO, and more.
Use Cases for this App
We’ve packaged our GTM implementations that can take days to implement (and weeks of frustration!) into this simple app install.
- Fully Customizable Data Layer
- Dynamic Remarketing: Full retail events w/product data for use in Google Ads and Facebook.
- Google Analytics: Complete deployment via Google Tag Manager w/Data Layer, including checkout pages (for Shopify Plus stores).
- Enhanced eCommerce: Complete implementation including product list, sitewide add to carts, checkout funnel, and more
- Purchase variables for use in 3rd party tags like Google Adwords, Facebook, Twitter, Affiliates, Snapchat, and more.
- Facebook Conversion API integration (via GTM)
- Advanced Analytics: Variables for customer lifetime value, stock status on product pages, customer ID & email, and more.
- User consent integration with data layer
- Product variant changes 10 Data layer error monitoring
Common Analytics Issues Fixed with this App
- Redacting PII in pageview hits sent to Google Analytics
- Enhanced eCommerce product names - removing variant from name
- Inaccurate data such as add to cart %, product detail views, and cart to detail %
- Enhanced eCommerce checkout behavior events for full funnel reporting
- Facebook initiate checkout, advanced matching, and dynamic checkout events
- Accurate conversion data in Facebook, Google Ads, Google Analytics
What Does This App Include?
- One-click GTM install into your theme
- One-click GTM install into your checkout.liquid template (Shopify Plus only)
- Thank You page script for all dataLayer variable and analytics tracking
- Pre-Built GTM containers for 30+ GA and marketing tags
- Chrome Extension for point and click event tracking
Why Choose Elevar?
Our experts have helped Shopify stores in virtually every industry properly implement Google Tag Manager, Google Analytics, and common marketing tags like Google AdWords, Facebook, and more. We can help you too!
Shopify Plus stores can switch their Google Analytics implementation to Google Tag Manager so you have complete control over enhanced ecommerce, server side tagging, PII, and leveraging the dataLayer throughout checkout.
- Google Analytics,
- Google Tag Manager,
- Facebook Pixel,
- Google Ads,
- Conversion API
See the app in action
Explore how the app works in an example store.View example store
* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.
Most recent reviews
It's simple - if you want your tagging done right, go with Elevar! They definitely know what they're doing and from our experience there is no one better in the market. Plus the support is simply amazing - thank you Mario! We're on the Advanced Plan and it is worth every penny :)
Our ROAS was rising due to IOS 14 (we think). We got Elevar running about a week ago. ROAS is rising. Today our ads performed at a ROAS (almost 4) that we haven't seen for weeks. This feels awesome. You have to try it out and compare the before vs after - there is no good excuse not to. If the company owner doesn't quite get it (it's complicated, they are busy), send them to this review. It's risky to not have this set up. This is the future of tracking. Get on board now! I also trust this company a lot. Brad, the owner answered my questions, and made sure we got set up quickly when I asked for his help (we hired Elevar to set up our CAPI). Jerica who helped us out was extremely professional, talented, and overcommunicated -- the three traits I look for in any person I work with. It was $500 to hire them to set up CAPI, and worth every dollar. Huge fan. A+.
Alla Violetta Boutique
Ok guys...13 years in E commerce...the firs time someone configured everything in the proper way. Now im recieving perfect data's that are the base to manage an e commerce in the right way.
Ye it cost some money...but without this you can't go nowhere.
MArio and Amanda off support made all the job...i didnt do anything since i dont understand not even the meaning of the word "tag"...
Cheer guys and thank you so much