GTM Data Layer
Automate the creation of the GTM data layer for use in Google Analytics and marketing tags.
Prevent PII and Bad Data
Put foundation in place that prevents inaccurate or sensitive data sent to your Google Analytics.
Automate Marketing Tags
Save time from having to manually create variables and tags for your AdWords and marketing tags.
About Google Tag Manager Suite
Who is Elevar?
Elevar is an eCommerce analytics platform that helps brands of any size optimize their store through automated data analysis, insight curation, and forecasting. It helps scale more efficiently, and ensure a solid data foundation across all marketing channels.
Elevar and Shopify
Elevar has helped Shopify store owners through our how-to articles on GTM, Google Analytics, Data Layer, Google AdWords, Google Optimize, and more.
Use Cases for this App
We’ve packaged our GTM, Data Layer, and Google Adwords implementations that can take days to implement (and weeks of frustration!) into this simple app install.
- Gtag.js: Sitewide gtag.js implementation for Google AdWords.
- Dynamic Remarketing: Full retail events w/product data for use in AdWords.
- Google Analytics: Complete deployment via Google Tag Manager w/Data Layer, including checkout pages (for Shopify Plus stores).
- Enhanced eCommerce: Complete implementation including product list metrics for collection pages.
- Thank You Page: Transaction variables for use in 3rd party tags like Google Adwords, Facebook, Twitter, Affiliates, Snapchat, and more.
- Shopify Liquid Variables: Translated to dataLayer variables.
- Advanced Analytics: Automated variables for customer lifetime value, stock status on product pages, customer ID & email, and much more.
Common Analytics Issues Fixed with this App
- Redacting Personally Identifiable Information (PII) in pageview hits sent to Google Analytics
- Enhanced eCommerce merchandising report data sent to Google Analytics such as category impressions, click-thru rate %, and product position performance
- Inaccurate Enhanced eCommerce product performance data such as add to cart %, product detail views, and cart to detail %
- Enhanced eCommerce checkout behavior events for full funnel reporting
- Shopify liquid variables translated to dataLayer variables for use in GTM
What Does This App Include?
- One-click GTM installation into your theme
- One-click GTM installation into your checkout.liquid template (Shopify Plus only)
- Thank You page script for all dataLayer variable and analytics tracking
- Pre-Built GTM container for complete Google Analytics Enhanced eCommerce tracking
- Optional GTM tags for AdWords, Remarketing, and sitewide gtag.js
- Customer support
Why Choose Elevar?
Our experts have helped Shopify stores in virtually every industry properly implement Google Tag Manager, Google Analytics, and common marketing tags like Google AdWords, Facebook, and more. We can help you too!
Shopify Plus stores can completely switch their Google Analytics implementation to Google Tag Manager so you have complete control over enhanced ecommerce, PII, and leveraging the dataLayer throughout checkout.
- Google Analytics,
- Google Tag Manager,
- Google AdWords
See the app in action
Explore how the app works in an example store.View example store
$99 one time charge
* All charges are billed in USD.
Overall rating Based on 19 reviews
Most recent reviews
The Cape Grocer
Excellent app. Easy to use. You need to have a little technical know how, but the Elevar Team is ready to assist where they can to make it easy. My GTM Data Layer is working and I'm happy. Google Retargeting Here we come. Danielle
This is the only app I found making my Google Dynamic Remarketing Ads work. I had tried many apps before but all of them included tags that did not work properly. With the little help of Brad, due to my limited technical knowledge, I have my Ads up and running again.
Northern Royal, LLC
Great app that fixed a lot of problems in the past. Best of all they have amazing customer service. I emailed them to many times to count and they always respond quickly and deal with any request I have promptly.