GTM Data Layer
Automate the creation of the GTM data layer for use in Google Analytics, Enhanced eCommerce and marketing tags.
Facebook & AdWords Tracking
You have full control over all Facebook and AdWords events. Including variant views, dynamic checkout, customizing purchase data, and more.
Automate Marketing Tags
Save time from having to manually create marketing tags from scratch. We offer 10+ pre-built marketing tags that map to your data layer.
About Google Tag Manager Suite
We've included 10+ pre-built containers for Pinterest, Klaviyo, AdWords, Snapchat, Facebook and more! All included with the one-time purchase.
Who is Elevar?
Elevar helps eCommerce brands scale faster through the use of better data. Our suite of features accelerate a trustworthy data foundation, advanced event tracking, insight curation, and monitoring.
Elevar and Shopify
Elevar has helped Shopify store owners through our how-to articles on GTM, Google Analytics, Data Layer, Google AdWords, Google Optimize, and more.
Use Cases for this App
We’ve packaged our GTM, Data Layer, and Google Adwords implementations that can take days to implement (and weeks of frustration!) into this simple app install.
- Fully Customizable Data Layer
- Dynamic Remarketing: Full retail events w/product data for use in AdWords and Facebook.
- Google Analytics: Complete deployment via Google Tag Manager w/Data Layer, including checkout pages (for Shopify Plus stores).
- Enhanced eCommerce: Complete implementation including product list metrics for collection pages.
- Thank You Page: Transaction variables for use in 3rd party tags like Google Adwords, Facebook, Twitter, Affiliates, Snapchat, and more.
- Advanced Facebook event tracking for dynamic checkout and more
- Advanced Analytics: Variables for customer lifetime value, stock status on product pages, customer ID & email, and more.
Common Analytics Issues Fixed with this App
- Redacting PII in pageview hits sent to Google Analytics
- Enhanced eCommerce product names - removing variant from name
- Inaccurate data such as add to cart %, product detail views, and cart to detail %
- Enhanced eCommerce checkout behavior events for full funnel reporting
- Facebook initiate checkout, advanced matching, and dynamic checkout events
What Does This App Include?
- One-click GTM install into your theme
- One-click GTM install into your checkout.liquid template (Shopify Plus only)
- Thank You page script for all dataLayer variable and analytics tracking
- Pre-Built GTM containers for GA and marketing tags
Why Choose Elevar?
Our experts have helped Shopify stores in virtually every industry properly implement Google Tag Manager, Google Analytics, and common marketing tags like Google AdWords, Facebook, and more. We can help you too!
Shopify Plus stores can completely switch their Google Analytics implementation to Google Tag Manager so you have complete control over enhanced ecommerce, PII, and leveraging the dataLayer throughout checkout.
- Google Analytics,
- Google Tag Manager,
- Google AdWords
See the app in action
Explore how the app works in an example store.View example store
$199 one time charge
* All charges are billed in USD.
Most recent reviews
100% recommened. really helpful support. Mario help me setup from A to Z.
Will buy again on my 2nd and 3rd store.
Whoa! Thank you so much for the gracious review and your business, we appreciate it :) . Mario does rock!
It's definitely a must have. You can't run a business with a poor data quality this app allow you build stong hypothesis based on verified data.
Mention AAA for Mario : great support ! I really appreciated.
Thank you so much for the review - we 100% agree on data quality :). Thanks again and let us know if we can help in any other way.
Worth every cent. I had partially set up GTM and GA but hit some road blocks in my knowledge and ability. I installed this app and leapfrogged my previous setup. I am finding lots of value in working through Elevar's funnel articles too - and when I'm getting stuck they're there to help quickly and friendly.
Highly recommended for anyone who values iterative improvement to their site and business.
Thank you so much for the kind review! I'm glad you're enjoying our additional content as well - we'll keep sharing for sure! Thanks again.