Happy Birthday Email Discounts

Happy Birthday Email Discounts

by Union Works Apps

Reward loyal customers with a unique birthday email discount

5.0 of 5 stars(73 reviews)

Reward Your Customers

Say "Thank You" to your loyal customers by sending them a unique birthday email containing a “single use” discount code for your store

Drive Repeat Business

Birthdays happen all year round and are a great way to encourage repeat business every month

Customise Your Campaigns

Personalise your campaign's subject line, email message, logo and colours to perfectly match your store's branding

About Happy Birthday Email Discounts

Who doesn’t like a birthday gift? Start rewarding your loyal customers with a unique birthday discount with Happy Birthday App for Shopify.

Reward Customers & Drive Repeat Business

Happy Birthday App enables you to drive repeat business by rewarding loyal customers with a timely birthday incentive or discount for your store.

Get up and running with our default settings or customise your subject line, email message, logo and colours to fully match your brand and start growing your birthday club today.


How it Works

The Happy Birthday App allows you to collect your customers’ birthdays in three ways:

1) A Birthday Sign-up Form on your stores Thank You page (also known as the Order Status Page) which appears after every successful purchase

2) A custom Birthday Sign-up Page which you can direct previous customers to and link to in the footer of your Shopify theme

3) A Birthday Sign-up feature in the Shopify PoS (Point of Sale) app for in-store customers to provide their date of birth

If you have collected customer birthday information outside of your Shopify store, then you can also choose to import that data using our CSV (Comma Separated Value) upload feature.

Once added, your customers will receive an email from you on their birthday. You can choose to send a simple custom birthday greeting, or choose to include a unique “single usage” discount code for your store.

Our reports show that Merchants using our Happy Birthday App are achieving an average email open rate of 60%, click through rates of 10% and conversion rates of 5%.


The Benefits of Happy Birthday Campaigns?

Building strong relationships with your customers is vital to the long term success of your business. Birthdays represent a unique opportunity to get in touch with your loyal customers and offer them a great reason to revisit and buy from your store.

Happy Birthday App campaigns help:

  • Increase your brand's visibility — Birthday campaigns are a great way to remind your customers of your store and your products
  • Reward loyalty — Say thank you to your loyal and regular customers with a special birthday offer
  • Drive repeat business — Unlike BFCM (Black Friday Cyber Monday), birthdays happen all year round and are a great way to encourage repeat business
  • Improve your store's conversion rate — Our reports show that birthday email campaigns are one of the best-converting marketing campaigns available to merchants today


Connect to MailChimp, Klaviyo and More!

Happy Birthday App integrates with MailChimp, Klaviyo, and SMSBump and automatically syncs your customers and their birthday data. This allows you to create and manage your birthday campaigns and send additional follow up emails directly from your third-party email platform.

Integrates with

  • POS,
  • Shopify POS,
  • Klaviyo,
  • Mailchimp,
  • SMSBump


Pricing 7-day free trial

See all pricing options


  • Store up to 1,000 customer birthdays

  • Ready to go on install

  • Style campaigns to match your brand

  • Dedicated Birthday Sign-up Page

  • Works with POS



  • Store up to 5,000 customer birthdays

  • Plus all the benefits of the Base plan



  • Store up to 15,000 customer birthdays

  • Plus all the benefits of the Growth plan

Custom Plans From


Variable Pricing

  • Store 15,000+ customer birthdays

  • Plus all the benefits of the Established plan

  • Ideal for high traffic sites

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
5.0 of 5 stars
Based on 73 reviews

  • 5 of 5 stars
    100% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews


Great service - Steve guided me through all steps to integrate the app with mail chimp. Really helped me out and so far the app is running really well! We have managed to integrate the service to our newsletter sign up which is exactly what I wanted.

Big & Little Dogs

We have used this app for quite a while and it is great to reward customers with an extra discount to celebrate their special day. We did have a couple of issues with dates not being valid, but Steve quickly helped us out and it was fixed in no time. Great app!


Great app, great customer service and very easy to install, would easily recommend!