Happy Birthday Email Discounts

Happy Birthday Email Discounts

by Union Works Apps

Reward loyal customers with a Birthday email and discount

5.0 of 5 stars(67 reviews)

Birthday Discounts Drive Sales

Happy Birthday discounts are achieving an average open rate of 60%, click through rate of 10% and conversion rate of 5%!

Reward Customers

Reward Customers by sending them a Birthday discount. Improve Customer loyalty and increase conversions with one simple campaign.

Improve Customer Loyalty

A Birthday gift or discount will build loyalty and encourage repeat purchases. Delight your Customers and leave a lasting impression.

About Happy Birthday Email Discounts

The Happy Birthday Email app automatically generates a unique discount code for every single customer at the time of the email being broadcast. This means that customers wont be able to share their code and use it more than one time.

What does Happy Birthday app do?

This app captures the birthdate of customers and then automatically emails them to wish them a Happy Birthday email. You can choose to either send them a special message or also include a discount code or promotion that is exclusive to them.

When a customer makes a purchase we ask them on the 'thank you page' for their date of birth, this date is then stored in our app. The app will then store the birthdate of the customer and fire an email to them on that day.

What are the benefits of offering a Birthday Discount?

This app is a great way to delight and excite your existing customers. It's a nice touch from the brand to remember their birthday and gives you the chance to wish your customers a happy birthday. The discount code acts as a gift, which will encourage customers to come back to your store and buy again.

Improve conversion rate This will help to drive sales throughout the year and encourage repeat purchase. Sending a happy birthday automated email is one of the best converting marketing email campaigns.

Retain loyal customers It will help to bring back old customers and make the best use of your database. There are two ways to drive revenue, by obtaining new customers and increasing total spend per existing customer. This is a great way to drive up the average lifetime spend of your existing customers. This method is often the easier of the two revenue driving techniques.

Strengthen brand reputation It's a nice touch which will delight your customers when they are surprised with their birthday message.

Integrates with

  • POS,
  • Shopify POS,
  • Klaviyo,
  • Mailchimp

Media gallery


Pricing 7-day free trial

See all pricing options


  • Up to 1000 birthdays



  • Up to 5000 birthdays



  • Up to 15,000 birthdays

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
5.0 of 5 stars
Based on 67 reviews

  • 5 of 5 stars
    100% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews


It has been very helpful for us to follow-up with our customers, as each one is extremely important to us, and this app has made it quite simple. Getting birthday emails and gifts is always a nice surprise. thanks

Mented Cosmetics

Great app! Easy to use and we've seen our birthday email capture increase greatly. Only regret is we wish we knew about this app earlier!

KYA swim

Works exactly as expected I'm happy to write a review. It captures the birthday from a landing page or even better from the customers that are completing their purchase.