Happy Birthday Email

Happy Birthday Email

by Union Works Apps

Delight customers with a personalised birthday email

5.0 of 5 stars(63 reviews)

Birthday Emails convert!

Based on existing users, Happy Birthday Email is achieving an average open rate of 60%, click through rate of 10% and conversion rate of 5

Personalised Birthday message

By sending Birthday emails, you are catching your customer at the right time and personalising the message to them.

Delight your customers

A birthday gift will make your customers smile and encourages repeat purchases, leaving a lasting impression on your customers.

About Happy Birthday Email

The Happy Birthday Email app automatically generates a unique discount code for every single customer at the time of the email being broadcast. This means that customers wont be able to share their code and use it more than one time.

What does Happy Birthday app do?

This app captures the birthdate of customers and then automatically emails them to wish them a Happy Birthday email. You can choose to either send them a special message or also include a discount code or promotion that is exclusive to them.

When a customer makes a purchase we ask them on the 'thank you page' for their date of birth, this date is then stored in our app. The app will then store the birthdate of the customer and fire an email to them on that day.

What are the benefits of offering a Birthday Discount?

This app is a great way to delight and excite your existing customers. It's a nice touch from the brand to remember their birthday and gives you the chance to wish your customers a happy birthday. The discount code acts as a gift, which will encourage customers to come back to your store and buy again.

Improve conversion rate This will help to drive sales throughout the year and encourage repeat purchase. Sending a happy birthday automated email is one of the best converting marketing email campaigns.

Retain loyal customers It will help to bring back old customers and make the best use of your database. There are two ways to drive revenue, by obtaining new customers and increasing total spend per existing customer. This is a great way to drive up the average lifetime spend of your existing customers. This method is often the easier of the two revenue driving techniques.

Strengthen brand reputation It's a nice touch which will delight your customers when they are surprised with their birthday message.

Integrates with

  • POS,
  • Shopify POS,
  • Klaviyo,
  • Mailchimp

Media gallery


Pricing 7-day free trial

See all pricing options


  • Up to 1000 birthdays



  • Up to 5000 birthdays



  • Up to 15,000 birthdays

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
5.0 of 5 stars
Based on 63 reviews

  • 5 of 5 stars
    100% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews


Great app, we tested this on one of our sites and have rolled it our to all 5 now. Our consumers love getting a birthday treat :)

Baller Accessories

Does the job. Easy to setup and haven't ran in to any issues so far. Can integrate with Klaviyo with ease so that's a plus!

The Goat's Field

We use for clients birthdays and they really love that we remember them on their Day!!! Many have referred friends.