Marketing | Sales and conversion optimization
Happy Birthday Email Discounts

Happy Birthday Email Discounts

by Union Works Apps

Collect birthdays and send automated discounts

5.0 of 5 stars(116 reviews)
From $10/month. 30-day free trial. Additional charges may apply.
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Grow your Birthday Club

Start collecting Birthdays immediately via the Order Status Page, Shopify POS and your dedicated Birthday Sign-up Page

Automated Email Campaign

Within minutes your birthday email campaign will be ready to collect birthdays and reward customers with birthday discounts

Customisable Campaign

Personalise the discount value, send time, subject line, messaging, logo and styling to match your store's branding

About Happy Birthday Email Discounts

Start rewarding customer loyalty with a unique birthday discount

The Happy Birthday app enables you to drive repeat business by rewarding loyal customers with a timely birthday incentive or discount for your store.

Get up and running with our default settings or customise your subject line, email message, logo and colours to fully match your brand.

Start growing your birthday club directly from your website or POS today!

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How it Works

The Happy Birthday app allows you to collect customer birthdays in a number of different ways:

1) A Birthday sign-up form will appear on the order status page after every successful purchase where customers can enter their date of birth

2) A Birthday Sign-up Page is available for you to collect birthday sign-ups from previous customers and from new visitors to your store.

3) Our Shopify POS widget allows you to ask Customers to sign-up to your Birthday Club after a successful checkout in-store.

4) We have a MailChimp sync available so that you can collect birthdates via your existing MailChimp newsletter sign-up forms.

If you've collected customer birthdays outside of Shopify, you can choose to import that data using our data upload feature.

Customers will then receive an email from you on or before their birthday. You can choose to send a simple custom birthday greeting, or choose to include a unique “single usage” discount code for your store.

Our analysis shows that Merchants using our Happy Birthday App are achieving an average email open rate of 60%, click through rates of 10% and conversion rates of around 5%.

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The Benefits of Birthday Campaigns?

Building strong relationships with your customers is vital to the long term success of your business. Birthdays represent a unique opportunity to get in touch with your loyal customers and offer them a great reason to revisit and buy from your store.

Birthday campaigns help to:

  • Increase your brand's visibility — they are a great way to remind your customers of your store and your products
  • Reward loyalty — Say thank you to your loyal and regular customers with a special birthday offer
  • Drive repeat business — Unlike BFCM (Black Friday Cyber Monday), birthdays happen all year round and are a great way to encourage repeat business
  • Improve your store's conversion rate — Our reports show that birthday email campaigns are one of the best-converting marketing campaigns available to merchants today

Integrates with

  • Klaviyo,
  • Mailchimp,
  • SMSBump,
  • recharge,
  • omnisend,
  • Privy

Media gallery

Works with

  • Shopify POS

    Shopify POS

    Use this app while selling in person with Shopify point of sale.

    View more POS apps

Support

Pricing 30-day free trial

See all pricing options
Base

$10/month

  • Store up to 1,000 customer birthdays

  • Ready to go on install

  • Style campaigns to match your brand

  • Dedicated Birthday Sign-up Page

  • Works with POS

Growth

$20/month

  • Store up to 5,000 customer birthdays

  • Plus all the benefits of the Base plan

Established

$40/month

  • Store up to 15,000 customer birthdays

  • Plus all the benefits of the Base plan

Custom Plans From

$50/month

Variable Pricing

  • Custom plans for more than 15,000+ customer birthdays

  • Unlimited plan for $100 p/month

  • Ideal for high order volume sites

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    98% of ratings are 5 stars
    (114)
  • 4 of 5 stars
    2% of ratings are 4 stars
    (2)
  • 3 of 5 stars
    0% of ratings are 3 stars
    (0)
  • 2 of 5 stars
    0% of ratings are 2 stars
    (0)
  • 1 of 5 stars
    0% of ratings are 1 stars
    (0)
View all 116 reviews

Most recent reviews

Maarit Hänninen

Rating
5 of 5 stars
Posted
August 4, 2020

Great app and great customer service. They were able to add a function that was missing. Very pleased.

Developer reply

August 4, 2020

Thanks for the great review Maarit! Glad we were able to make that work the way you needed it to!

Carraig Donn

Rating
5 of 5 stars
Last edited
July 28, 2020

I would 100% recommend this app for any business looking to connect further with their customers. The attention and details supplied by Sam and the Team at Union Works was amazing and I would have no hesitation on recommending them. We are a company based in Ireland and this app has increased our leads massively since installed. Very responsive and easy to manage!! Highly Recommended!

Developer reply

July 28, 2020

Hi Darragh, thanks for your great review! We were more than happy to help with the set-up your Birthday Club and can see that you're already making decent progress. Good luck with your Birthday Campaign!

Graine de Shopping

Rating
5 of 5 stars
Posted
June 11, 2020

We have used the happy birthday email discounts for a while and our customers love them! Steve has been super helpful in helping us in every possible way to make our email even more coherent with our branding and went out of his way to provide solutions for us. Many thanks! 100% recommend!

Developer reply

June 11, 2020

Thank you for the great review Isabel! We're glad we could help with the translations! Keep up the good work on building your Birthday Club.

View all reviews