Marketing | Sales and conversion optimization
Happy Birthday Email Discounts

Happy Birthday Email Discounts

by Union Works Apps

Build customer loyalty with an automated Birthday Club

4.8 of 5 stars(123 reviews)
From $10/month. 30-day free trial. Additional charges may apply.
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Grow your Birthday Club

Start collecting Birthdays immediately via the Order Status Page, Shopify POS and your dedicated Birthday Sign-up Page

Automated Email Campaign

Within minutes your birthday email campaign will be ready to collect birthdays and reward customers with birthday discounts

Customisable Campaign

Personalise the discount value, send time, subject line, messaging, logo and styling to match your store's branding

About Happy Birthday Email Discounts

Start rewarding customer loyalty with a unique birthday discount

The Happy Birthday app enables you to drive repeat business by rewarding loyal customers with a timely birthday incentive or discount for your store.

Get up and running with our default settings or customise your subject line, email message, logo and colours to fully match your brand.

Start growing your birthday club directly from your website or POS today!

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How it Works

The Happy Birthday app allows you to collect customer birthdays in a number of different ways:

1) A Birthday sign-up form will appear on the order status page after every successful purchase where customers can enter their date of birth

2) A Birthday Sign-up Page is available for you to collect birthday sign-ups from previous customers and from new visitors to your store.

3) Our Shopify POS widget allows you to ask Customers to sign-up to your Birthday Club after a successful checkout in-store.

4) We have a MailChimp sync available so that you can collect birthdates via your existing MailChimp newsletter sign-up forms.

If you've collected customer birthdays outside of Shopify, you can choose to import that data using our data upload feature.

Customers will then receive an email from you on or before their birthday. You can choose to send a simple custom birthday greeting, or choose to include a unique “single usage” discount code for your store.

Our analysis shows that Merchants using our Happy Birthday App are achieving an average email open rate of 60%, click through rates of 10% and conversion rates of around 5%.

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The Benefits of Birthday Campaigns?

Building strong relationships with your customers is vital to the long term success of your business. Birthdays represent a unique opportunity to get in touch with your loyal customers and offer them a great reason to revisit and buy from your store.

Birthday campaigns help to:

  • Increase your brand's visibility — they are a great way to remind your customers of your store and your products
  • Reward loyalty — Say thank you to your loyal and regular customers with a special birthday offer
  • Drive repeat business — Unlike BFCM (Black Friday Cyber Monday), birthdays happen all year round and are a great way to encourage repeat business
  • Improve your store's conversion rate — Our reports show that birthday email campaigns are one of the best-converting marketing campaigns available to merchants today

Integrates with

  • Klaviyo,
  • Mailchimp,
  • SMSBump,
  • recharge,
  • omnisend,
  • Privy

Media gallery

Works with

  • Shopify POS

    Shopify POS

    Use this app while selling in person with Shopify point of sale.

    View more POS apps

Support

Pricing 30-day free trial

See all pricing options

Base

$10/month

  • Store up to 1,000 customer birthdays
  • Ready to go on install
  • Style campaigns to match your brand
  • Dedicated Birthday Sign-up Page
  • Works with POS

Growth

$20/month

  • Store up to 5,000 customer birthdays
  • Plus all the benefits of the Base plan

Established

$40/month

  • Store up to 15,000 customer birthdays
  • Plus all the benefits of the Base plan

Custom Plans From

$50/month

Variable Pricing

  • Custom plans for more than 15,000+ customer birthdays
  • Unlimited plan for $100 p/month
  • Ideal for high order volume sites

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.8 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    98% of ratings are 5 stars
    (120)
  • 4 of 5 stars
    2% of ratings are 4 stars
    (2)
  • 3 of 5 stars
    0% of ratings are 3 stars
    (0)
  • 2 of 5 stars
    0% of ratings are 2 stars
    (0)
  • 1 of 5 stars
    1% of ratings are 1 stars
    (1)
View all 123 reviews

Most recent reviews

Pomgo

Rating
5 of 5 stars
Posted
April 9, 2021

I absolutely love the app and their customer service is great ! Thank you so much for your help and great work.

Developer reply

April 10, 2021

Thanks for the great review Gaston! Glad we were able to help you with your styling and translations.

The Bing Bunny Store

Rating
5 of 5 stars
Posted
April 5, 2021

Great app, the team were extremely helpful in getting this set up for me. They were extremely responsive and helpful with getting our landing page to look how we wanted it to. Massive thanks

Developer reply

April 5, 2021

Thanks for the great review Lucas! Glad we were able to help you with your landing page customisation.

My Minky Obsession

Rating
1 of 5 stars
Posted
April 3, 2021

Can't limit what they purchase, how many they put in their cart. We sell high end items and want to limit it to one per person. No way to verify what their birthday is with this program. Not customizable enough

Developer reply

April 5, 2021

Thanks for your review. I'm not sure how we' be able to verify that the Date of Birth that someone enters is genuine.

This app is intended surprise and delight customers with a discount code on their Birthday. It is not intended to limit the amount of items that a visitor can place in their cart/basket.

It sounds like you may need a different type of app to suit your requirements.

View all reviews