Happy Birthday Marketing

I really like this module; it looks very promising. Everything is simple and ingenious, with nothing superfluous. Unfortunately, however, I have to uninstall it after setting it up because it’s missing one crucial and essential configuration option: how many days before the birthday to send the email with the promo code. In this module, that setting is fixed and cannot be customized. The instructions state that the email is sent at 10 a.m. on the birthday itself. For industrial goods, that’s +/- OK. But we sell food—and in Germany, no less. People here plan everything six months in advance. Plus, it’s impossible for us to take same-day orders; the minimum production time is two days. I’m writing this review to bring this shortcoming to the developers’ attention. I think there are thousands of sellers like me who need this feature as a customizable option. If possible, please let me know as soon as you implement this in the new version—we’d be happy to use it.

This app is highly recommended if you want to make tailored Happy Birthday newsletters without spending days (or weeks) in order to integrate the feature to your Shopify store. The app is easy to use, effective at what it does, and smartly made - but with a few potentials. I highly recommend putting it to use. More on my evaluation:
I checked out four different options, but chose to proceed with using "Happy Birthday Marketing" by NorthernApps. Although there (as stated) are some features I originally would have loved to see added, the app was incredibly easy to install and put to use, so I chose to use it either way; It does the job it's supposed to do, effectively in comparison to many of the other alternatives out there which both costs money and requires a lot more effort in order to integrate. I actually wrote to "Northern Apps" to state my considerations regarding the app. Both to give praise to the team, but also to provide some recommendations on features to consider including in the future. Northern Apps replied to me almost instantly, and even told me that they would look look into my 'wishes' when possible. Fast forward one week into the future, and I received an email from the Northern Apps team where they stated that the features had been made and uploaded into the app. In other words:
This app works well, is inside the 'Shopify world', and does not require any coding in order to use. The app also let you analyze and monitor openings, sales, and conversion rates - and will be updated and improved in the time to come. Get started now! Kind regards from a satisfied user

App is very easy to use and Chris was great when I had some questions on setup. We've had 1 successful code use so far and hope to have more in the future as we grow our site following.