Headless

The guy who rated this 1 star clearly has no idea about this.

With headless, you have full creative freedom to design custom user interfaces tailored to your brand’s identity.

This is an excellent feature!

Very simple way to create dynamic widgets for the storefront or without having to create a custom app

I just had a quick look so far. It is what it promises: This App provides you the API keys in order for a different storefront like Vue Storefront.
The guy who rated this 1 star clearly has no idea about this. Doesn't mean its bad. I gave it 5 stars just to correct that 1 star recommendation.

I'm utterly confused about what to do. This isn't an easy app to work with. This is a sales channel and yet I have no clue how to proceed other than entering the info I did. When I go over the app it was confusing. I'm just a shop looking to build traffic and sales, that's it.