The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
Integration is key for our business model. The challenge is that not all properties are pushed from Shopify to Hubspot. The other issue is not being able to associate an order to an existing account. Sometimes users use different emails or purchase a unit for someone else. In Hubspot the order from shopify can only be unassociated from a contact email address and not associated with the actual appropriate contact.