In Cart Upsell & Cross Sell

In Cart Upsell & Cross Sell

by InCart Upsell

Best targeted in cart upsell & cross sell offers - no popups!

4.8 of 5 stars(480 reviews)


Laser targeted upsells & cross sells increase your average order value. Offer relevant products at the perfect time in the order process.

BOOST Conversion Rate

No popups means no interruptions for your customers, and more orders get completed. Upsell and cross-sell while customers are transacting.

Simple setup with NO CODING

Developer resources are not needed to install! Expert technical support is available 24/7 on chat or email - let us help to grow your sales.

About In Cart Upsell & Cross Sell

Targeted, Popup-Free Upsells & Cross-Sells

Increase AOV with upsell and cross-sell offers directly INSIDE of your store. With NO ANNOYING POPUPS, help your customers buy more while they are already purchasing, increasing your AOV.

Advanced TARGETING Features

Target offers based on the shopper's location and the quantity of an item in the cart. Use the upsell builder to create Buy 2 / Get 1 Free, Buy 3 / Get A Bonus, and more. The best way to create perfectly targeted offers.


Automatically recommend the exact product your shopper is most likely to buy next using the AUTOPILOT feature!


Works with Shopify's discount code system to AUTOMATICALLY apply a discount of your choice when shoppers accept an upsell.

How Does It Work?

As your customers shop in your store, In Cart Upsell & Cross-Sell knows what is in the shopping cart. Upon starting the checkout process on the cart page, one of your offers that you customized during the setup process gently appears, asking the shopper if they would like to add the item to their order.

Rule #1: Don't interrupt someone who is trying to give you money.

The reason this is so effective is that it does not interrupt the shopper's purchase flow by popping up an offer window. It presents an upsell or cross-sell offer on-page that already complements their purchase.

A/B Testing Built In

The world's best data-driven way to improve your marketing is built right in. Create multiple versions of your upsell (A/B test) - automatically optimizes to the best performer, and automatically shows it to your customers.

What Kind of Upsells and Cross-Sells Can I Set Up?

Using the simple offer builder, you can set up offers for any kind of purchase:

  • Cross-sell particular products to every customer
  • Multiple related products
  • Offer discounted / free / BOGO
  • Show or hide upsells based on a customer's tags
  • Show cross-sells for certain countries

The possibilities are endless - configure exactly the upsell you need.

Advanced Targeting

Create specially targeted cross-sells or upsell for your email subscribers, or just for your wholesalers, or just for repeat customers. Target based on location, cart content, or order amount.

What's the ROI?

See your results in real-time: built-in analytics to see which offers are making you the most money.

What if I need help?

We're here to be your extra set of eyes to ensure your success. Email or chat with us anytime!

Trusted by nearly 14,000 Shopify merchants. Now embed your upsell and cross-selling offers in your (AJAX) cart drawer, your cart page, and your product pages!

All pricing is based on your Shopify plan!

Integrates with

  • Product Customizer,
  • TrackifyX,
  • Preorder now,
  • Weglot

See the app in action

Explore how the app works in an example store.

View example store


Pricing 30-day free trial

See all pricing options

Free Demo Plan


  • 1 offer can be published at a time
  • Includes a "Powered By In Cart Upsell & Cross Sell" branding link

Shopify Basic


  • First month FREE
  • No branding link
  • 500 Offers
  • Geo-targeting
  • Autopilot (AI-generated offers feature)
  • A/B testing
  • Advanced discount terms

Shopify Standard


  • First month FREE
  • No branding link
  • 500 Offers
  • Geo-targeting
  • Autopilot (AI-generated offers feature)
  • A/B testing
  • Advanced discount terms

Shopify Advanced


  • First month FREE
  • All features of Shopify Standard
  • Live onboarding support
  • Dedicated success manager support
  • SHOPIFY PLUS users - $99.99/mo

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.8 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    90% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    2% of ratings are 1 stars

Most recent reviews


Simple and powerful tool. Has increased our AOV without much effort. Kevin has been kind enough to update our designs manually after our theme relaunch very quickly and smoothly. Thanks for the great service!

Developer reply

May 12, 2021

Hello to our friends from Lykon

Really appreciate the time you took to write this! Glad you love our app - we work hard to keep it cutting-edge and to provide super-awesome support also. We hope Lykon is super successful online!

-Melissa & the In Cart Upsell Support Team

Hyper Illusion Clothing

Drastically improved my sales funnels by upsells and cross-sells. Getting more revenue out of the same ad budget. Glad this app is free to use. What else can I ask for?

Developer reply

May 12, 2021

Hello to our friends from Hyper Illusion Clothing

It's extremely nice of you to leave us this awesome review! We really appreciate you taking the time out to do so :-)

-Melissa & the In Cart Upsell Support Team


Very beautiful app ! Perfect to upgrade the shopping cart on my website. Easy to use I recommend this app

Developer reply

May 8, 2021

Hello to our friends from Petaventure

Thank you for leaving us this great recommendation! ;-) We appreciate it!

-Melissa & the In Cart Upsell Support Team