In Cart Upsell & Cross Sell

In Cart Upsell & Cross Sell

by InCart Upsell

Best targeted in cart upsell & cross sell offers - no popups!

4.8 of 5 stars(468 reviews)


Laser targeted upsells & cross sells increase your average order value. Offer relevant products at the perfect time in the order process.

BOOST Conversion Rate

No popups means no interruptions for your customers, and more orders get completed. Upsell and cross-sell while customers are transacting.

Simple setup with NO CODING

Developer resources are not needed to install! Expert technical support is available 24/7 on chat or email - let us help to grow your sales.

About In Cart Upsell & Cross Sell

Trusted by nearly 14,000 Shopify merchants. Now embed your upsell and cross-selling offers in your (AJAX) cart drawer, your cart page, and your product pages!

Targeted, Popup-Free Upsells & Cross-Sells

In Cart Upsell & Cross Sell is the best upselling & cross-selling app because it is INSIDE your store. With NO ANNOYING POPUPS, it gently helps your customers buy more while they are already purchasing, increasing your AOV.

Advanced TARGETING Features

Target offers based on the shopper's LOCATION and the QUANTITY of an item in the cart. Use the upsell builder to create Buy 2 / Get 1 Free, Buy 3 / Get A Bonus, and more. The BEST way to create perfectly targeted offers.


Our AUTOPILOT system can automatically recommend the exact product your shopper is most likely to buy next!


Works with Shopify's discount code system to AUTOMATICALLY apply a discount of your choice when shoppers accept an upsell.

How Does It Work?

As your customers shop in your store, In Cart Upsell & Cross Sell knows what is in the shopping cart. Upon starting the checkout process on the cart page, one of your offers that you customized during the setup process gently appears, asking the shopper if they would like to add the item to their order.

Rule #1: Don't interrupt someone who is trying to give you money.

The reason this is so effective is that it does not interrupt the shopper's purchase flow by popping up an offer window. It presents an upsell or cross-sell offer on-page that already complements their purchase.

A/B Testing Built In

The world's best data-driven way to improve your marketing is built right in. Create multiple versions of your upsell (A/B/C/D test) - our system will optimize to the best performer, and automatically show it to your customers.

What Kind of Upsells and Cross-Sells Can I Set Up?

Using the simple offer builder, you can set up offers for any kind of purchase:

  • Cross-sell particular products to every customer
  • Multiple related products
  • Offer discounted / free / BOGO
  • Show or hide upsells based on a customer's tags
  • Show cross-sells for certain countries

The possibilities are endless - configure exactly the upsell you need.

Advanced Targeting

Create specially targeted cross-sells or upsells for your email subscribers, or just for your wholesalers, or just for repeat customers. Target based on location, cart content, or order amount.

What's the ROI?

See your results in real-time: built-in analytics to see which offers are making you the most money.

What if I need help?

We're here to be your extra set of eyes to ensure your success. Email or chat with us anytime!

All pricing is based on your Shopify plan!

Integrates with

  • Product Customizer,
  • TrackifyX,
  • Preorder now,
  • Weglot

See the app in action

Explore how the app works in an example store.

View example store


Pricing 30-day free trial

See all pricing options

Free Plan


  • 1 offer can be published at a time
  • Includes a "Powered By In Cart Upsell & Cross Sell" branding link



  • First month FREE
  • No branding link
  • 500 Offers
  • Geo-targeting
  • Autopilot (AI-generated offers feature)
  • A/B testing
  • Advanced discount terms



  • First month FREE
  • No branding link
  • 500 Offers
  • Geo-targeting
  • Autopilot (AI-generated offers feature)
  • A/B testing
  • Advanced discount terms



  • First month FREE
  • All features of Essential and Advanced Plans
  • Dedicated success manager support
  • Shopify Plus users - $99.99/mo

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.8 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    90% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    2% of ratings are 1 stars

Most recent reviews

Spread Love Supply Co.

We switched from the debut to turbo theme and had difficulties transitioning. After reaching out to support, issue was almost IMMEDIATELY resolved! Great customer services and an even better product. Our sales have drastically increased since we began using this feature added to our checkout process.

Developer reply

April 21, 2021

Hello to our friends from Spread Love Supply Co.

We're very appreciative of you leaving this great recommendation! Thank you! We are glad we could assist you and we are happy you have yielded such amazing results!

-Melissa & the In Cart Upsell Support Team

Seems like a fraud App, I got charged 2 times without using paid plant, i tried only their free plans, but they charged me with paid plan. All review seems like paid review

Developer reply

April 19, 2021

Hello there,

We investigated this and found where the billing issue was coming from. The issue has been forwarded to Shopify and your refund will be processed in 3 - 5 business days.

Benedict & The In Cart Upsell Team

African Artwork SA

Very friendly and helpful support team!
Replied in less than an hour. Thank you Kevin & the In Cart Upsell Support Team!

Developer reply

April 18, 2021

Hello to our friends from African Artwork SA

We are happy we could be of help to you! Thank you for leaving this kind review, we sincerely appreciate it :-)

-Melissa & the In Cart Upsell Support Team