In Cart Upsell

In Cart Upsell

by InCart Upsell

Laser targeted upsell offers in the shopping cart - no popups!

4.8 of 5 stars(332 reviews)


Laser targeted upsell offers increase your average order value. Offer the most relevant products at the perfect time in the order process.

BOOST Conversion Rate

No popups means no interruptions for your customers. No interruptions means more orders get completed - it's that simple.

Simple setup with NO CODING

Technical expertise not required! Friendly, expert help is always just an email away - we're here to help you succeed!

About In Cart Upsell

Targeted, Popup-Free Upsells

In Cart Upsell is the best upsell app because it is INSIDE your store. With NO ANNOYING POPUPS, it gently helps your customers buy more, increasing your average order value.


Our new AUTOPILOT system can automatically recommend the exact product your shopper is most likely to buy next!

New DISCOUNT Features

Works with Shopify's new and improved discount code system to AUTOMATICALLY apply a discount of your choice when shoppers accept an offer.

Advanced TARGETING Features

You can now target offers based on the shopper's LOCATION and the QUANTITY of an item in the cart. Use our brand new improved offer builder to create Buy 2 / Get 1 Free, Buy 3 / Get A Bonus and more. Our new offer builder is the BEST way to create perfectly targeted offers.

How Does It Work?

As your customers shop in your store, In Cart Upsell watches what is in each shopping cart. When they start the checkout process by going to your cart, one of the offers that you have set up gently appears, asking if they'd like to add the item to their order.

Rule #1: Don't interrupt someone who is trying to give you money.

The reason this is so effective is that it works with the shopper. It does not interrupt them and it does not throw pop-up windows in their way while they try to shop. It presents an offer that you, the store owner, know is a good fit for their purchase. You can customize your offers to any type of customer or combination of products.

A/B Testing Built In

The world's best data-driven way to improve your marketing is built right in. Create multiple versions of your offer - our system will learn which version performs best, and automatically show it to your customers.

What Kind of Offers Can I Set Up?

Using the simple offer builder, you can set up offers for any kind of purchase:

  • Offer a particular product to every customer
  • Show or hide offers based on a customer's tags
  • Offer discounted / free / BOGO products
  • Show offers only in certain countries
  • Multiple related products

The possibilities are endless - configure exactly the offer you need. Choose from eight different display themes to match the offer to the look and feel of your store.

Advanced Targeting

Create specially targeted offers just for your email subscribers, or just for your wholesalers, or just for repeat customers. Target based on customer location, cart contents, or even order amount.

What's the ROI?

See your results in real time: built-in analytics to see which offers are making you the most money.

What if I need help?

Built in tutorials guide you through the setup process, and free expert help is always available to help you succeed!

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 7-day free trial

See all pricing options
Free Plan


  • 1 offer can be published at a time

  • Includes a "Powered By In Cart Upsell" link

Basic Shopify


  • No In-Cart-Upsell Link

  • 500 Offers

  • Geo-targeting

  • Autopilot (AI-generated offers feature)

  • A/B testing

  • Options help reinforce discount terms



  • No In-Cart-Upsell Link

  • 500 Offers

  • Geo-targeting

  • Autopilot (AI-generated offers feature)

  • A/B testing

  • Options help reinforce discount terms

Advanced / Plus


  • All Features of Basic Shopify & Shopify plans

  • Dedicated Success Manager support

  • Shopify Plus users - $99.99/mo

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.8 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    91% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    2% of ratings are 1 stars

Most recent reviews


Great app. I do recommend. The customer service is wonderful, they reply very quickly. I only wish this app could have 2 simultaneous pop-ups at once.

Zen Incense

Without a doubt a must-have app. helps with conversion rate and is used on every one of my stores. Devs are also really helpful and quit to response

Developer reply

September 25, 2020

Hello to our friends from Zen Incense

We greatly appreciate you leaving this wonderful review here! We are glad we could help! We wish your store major success online! :-)

Melissa & the In Cart Upsell Support Team


After researching many in cart upsell applications, this is one of the best that almost have it all and for the past 10 days after installing this app we have more than $4,000 products value added to cart and we're still under the free/trial plan. It has an amazing features as follows: (PROS)
1. You can trigger upsell offers based on any single product or the whole collection.
2. Upsell offers in the cart can be customized having the look and feel of the website with multi-sizing options of the product photos and almost you can customize the look of the offers.
3. When the offered product is already in the cart, it will not push that same product again by making use of the AND/OR conditions in order not to upsell the existing product which is already in the cart.
4. Automatically discount can be applied to the offered product.
5. It's great option to have a X/closing option for the upsell offers, so it will make the customers to close that offer before they checkout.

1. Currently, it can offer only one product. It would be great if it can offer a bundle of products or more than one product. Or bundle offer creation should be available.
2. We wish that it should have the better/advanced reporting along with the customizable report and actual upsell sales revenue with/without discount codes, since it's calculates the value of the products that are added to the cart and not the actual sales.
3. Missing - Flexible and Informative dashboard.

We really recommend this APP and they have great support. It's very easy to use and create upsell offers. The best of all is that it's worth the price and it really works. We are looking forward for future enhancements.

Developer reply

September 25, 2020

Hello friends at TurbansStuff

Thank you for leaving us this fantastic detailed review! We are extremely glad we could assist! We wish TurbansStuff the utmost success online :-)

-Melissa and the InCart Upsell Support Team