Infinite Color Search by Hoppn

Simplify discovery with our patented color-search experience

Since the start of ecommerce, color filters have had one significant flaw: they don’t work very well. Navy and aqua might classify as “blue,” yet they are clearly distinct from each other. Our search is fundamentally different than traditional filters, as we use color to surface color. Rather than filtering out products, we sort them from most to least accurate. So if you’re looking for that Navy sweater, or some aqua shorts, simply select that exact color on our patented color wheel.

• No-code installation
• AI-automated color recognition on product images
• Single and multi-color search
• Patented color wheel user experience
• Real-time data on search queries, sale conversions, and more