GRIN Influencer Marketing

GRIN is the most useful, intuitive and comprehensive influencer management tool I've ever had the pleasure of using. It has made my job as Social Media Director so much easier and manageable! Between composing project briefs and setting up Activations to tracking content and paying out affiliates, I could not do my job as effectively without GRIN. I have been using it for years now and I will continue to use it as THE tool to support all my Creator Programs.

GRIN seamlessly interfaces with our Shopify store to generate and fulfill order for our influencer campaigns. Support is responsive if there is an issue. Overall the Shopify App works very well.

Having utilized GRIN for over 3yrs now, we've found it to be an indispensable tool in our influencer marketing arsenal. The platform is robust, offering a suite of features that cater to the needs of modern brands venturing into the dynamic world of influencer collaborations.

GRIN allows us to efficiently manage our creator relationships. The ability to create activations, manage campaigns, and handle payouts all in one place is a huge time saver.
Integration with Shopify is seamless, making it easier than ever to place orders and manage discount codes.
Effective Communication Tools: The email templates and sequences simplify communication, allowing us to maintain consistency and professionalism in our interactions with influencers.
Data Analytics: The platform provides comprehensive analytics that helps us track KPIs and measure the ROI of our campaigns accurately. This data is crucial for making informed decisions and strategizing future campaigns.

GRIN has been by far the best investment we have made in our company's influencer and creator marketing efforts. It has allowed us to scale and grow our in-house creator community, and to truly showcase the value of this program through tangible reporting.

In addition to bringing everything under one platform (product seeding, contract negotiation, reporting, etc.), the support from the GRIN team is unmatched. Whenever we encounter a bug or something in the platform that isn't working as expected, the support team and our account rep (shout out to Katie G!) are always on it.

As the influencer and creator space continues to evolve, we are confident that our investment in GRIN will continue to grow and sustain us.

great to create, fulfill, and track influencer orders to scale. It's been more time efficient for our team as well. The only downside is wish there was the ability in the Grin platform to choose shipment options for fulfillment so if we needed to create the shopify order on the creator's behalf, we can select which shipment method is needed instead of the connection settings!

Overall a great software to keep things organized and structured. Makes it easy to build relationships with creators and follow up constantly. Would like for them to update a few bugs here and there but the support team helps out as best as possible!

We had a really big issue early on with the software. We reached out to Grin and didn't get a response back until a few days later. Our account manager disappeared. Our sales person not responsible. They didn't fix the problem but changed how we received data from our influencer /Ambassador.

GRIN has so much to offer there is so much within the platform that I am still learning even after using it for over a year. They make communication with creators easy, have the most amazing connection with Shopify to make placing orders for creators so easy, and have reporting metrics on creator success that so many other platforms don't have. I would recommend it to any business trying to increase their influencer marketing efforts.

What do you dislike about GRIN?

There are several issues with the platform. Firstly, Instagram search and creator search has completely been taken off. These changes were not communicated before signing a new contract with Grin. Our primary use case was discovering influencers, at this point Grin is a glorified order-placing application for customers that links to Shopify.

The advertising of Grin Up, which is their supposed replacement for creator search run by actual humans on the Grin up team - it is the worst possible feature where Grin put its own team on manually finding influencers. In some cases they sent us "influencers" with no posts, some with no followers, it was like there had been no effort put into the process. If there are attachments, I will show the final output from the Grin Up team here as well.

Beyond all of this, the way they hid behind and misled us before the signing of our new contract was the most frustrating piece in the whole situation.

What problems is GRIN solving and how is that benefiting you?

Grin at this point is just taking our money, without solving any problems for us. We're less productive than before, we used Grin successfully for a year until they misled us and got rid of all their key uses.

What do you like best about GRIN?

Grin used to be a great platform, with good customer service. Now they have no first-party data, no ability to deliver what's needed from an influencer platform. I wish they ended our contract when we asked them to, now it's just a waste of money on our end.

Grin has been such a crucial key to not only execute our large gifting efforts, but to find new creators to work with. Our Grin rep has been super helpful and responsive in the rare cases we've had any issues. My favorite part is the Shopify integration that allows the creators to place the orders on their end. Love working with it!