InnexDATA ‑ Tracking with GTM

We were struggling to properly track our paid campaigns — Facebook Ads, Google Ads, and even GA4 — the attribution was a mess. Innex DATA completely changed that. Within a few clicks, we had reliable event tracking and could finally match ad spend to conversions. The prebuilt GTM container was a huge time saver. Highly recommended for anyone who’s tired of guessing what’s working.

I don’t have a technical background, and honestly, I was nervous about setting up GTM for my Shopify store. But Innex DATA made it super simple. The onboarding was clear, and I had my tags firing correctly within 20 minutes. Love that it supports both client and server-side tracking — finally getting more accurate data in GA4. Total game-changer for our analytics.

As a performance marketer, I rely on data to optimize campaigns — and bad data costs money. Innex DATA gave us clear visibility into what’s working. The setup was faster than expected, the GTM templates were plug-and-play, and we finally stopped wasting hours trying to debug GA4. If you care about scaling your eCom brand profitably, this app is a no-brainer.

InnexDATA made it incredibly easy to connect our Shopify store to Google Tag Manager. We were up and running in minutes — no coding needed!”

The prebuilt tags were a game changer. We didn’t have to waste time setting up events from scratch — everything just worked.