This is a fantastic app that does exactly what it promises. Installation was a breeze and the online help is fantastic. I highly recommend you watch the software developers introductory video on the support website. When you listen to the developer, you'll see he completely "gets it" and that will explain why this app is pure common sense. When you post to Instagram, you get nothing back directly to your website in terms of content or SEO. Further, between the website and all these social networks we're supposed to use to drive customers, you are overwhelmed and have no time. What this app does is save you time and take your Instagram posts and convert them to a blog post on your website-- for me a starting blog post that I can then complete in Shopify. I am still building content for this tool, but for my use-case, I post on Instagram with a hashtag that tells this app "I want it to be a blog." You can configure this app many ways, this is how I use it right now. You can also configure it to hide the blog entry it creates, a feature I use. I can then go-back and complete the blog entry with additional content and unhide it when ready. Or if you decide not to do a blog on the post, simply delete the blog. The app worked on the first try, zero problems. Note that it will only create blog entries for new Instagram posts. You can't go-back and add a hashtag to old Instagram posts and expect it to populate a blog entry. This was not a problem for me, but it's worth noting. Also don't be bothered by the small number of reviews here. The author clearly hasn't invested in the fake reviews you see on other apps and he's clearly been waiting for the real deal. One other comment, which is the app is very reasonably priced.