Instagram channel

Instagram channel

by Shopify

Sell on Instagram by tagging products in your posts & stories.

1.4 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    9% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    3% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    83% of ratings are 1 stars

All reviews

11 - 20 of 515 reviews

Le Ravishe

Does not work. Waste of time and energy, Shopify claims they have no access to facebook and instagram, & facebook reps claim they have no access to Shopify. I wish I could give 0 stars.

Developer reply

June 22, 2020

Hi, there. Thank you for your feedback; I'm sorry to hear that you had a negative experience with the channel. I'd like to find out more about what specific issues you encountered, so that I can pass that on to our developers as well as hopefully help you troubleshoot those. I'll follow up with you via email shortly, and we can take a look at it together there. Thanks! - Brie, Shopify Support

By Aga Robak

Instagram Shopping isn’t available for your account. Learn more about set up requirements. Not clear what's missing. I suspect the issue is that the catalogue in Facebook is owned by Shopify, nothing I can do about that. Spent more than a week trying to set it up, unclear if it will ever work.

Developer reply

June 12, 2020

Thank you for writing your review and I'm sorry to hear that you're having this issue. In order for the app to work the catalog does need to be owned by Shopify, so this will not be the cause of the problem, although it's possible other settings or permissions within Facebook are leading to this error.

I'd like to take a closer look at this for you, so I will send an email shortly to touch base with you and I'll see if I can help. Please look out for my email and get back to me there if you're still needing assistance on this. -Victor, Shopify Support

Moral Revolution

Yeah, I can confirm it's not working. You load the page and it's basically a settings page. They've paused on connecting or developing it so they can develop a new app with Facebook & IG together.

Developer reply

June 11, 2020

Hi, there. Thanks for taking the time to write a review - sorry to hear you're having trouble with the Instagram channel! To clarify, the new Facebook channel is in progress, which will combine the previous Facebook Shop channel with the previous Facebook Marketing app - Instagram will remain it's own channel.

The Instagram channel is currently up and available for install, so you should be able to set up both your Instagram and Facebook shops. I'd like to assist you with that further, so I'll follow up with you shortly via email and we can troubleshoot together there. Talk soon! - Brie, Shopify Support


I can confirm there is a glitch rendering this app broken to those who are not already approved at this time.

Shopify is working on a "Coming Soon" FB/IG Hybrid Sales Channel App... but to leave the original frozen is very tone deaf during the pandemic for small business owners. ¯\_(ツ)_/¯

Developer reply

June 10, 2020

Thank you for leaving this review. I understand you're experiencing a glitch, and I'd really like to help look into this further to determine what's causing this, and work towards a resolution. I'm going to send you an email shortly to help provide more assistance with this. Please make sure to reply directly back to me once you receive this email so that we can discuss this further. Thanks! - Rae, Shopify Support

Art of Nor

I huge waste of time. Spent the last month trying to configure this to sell on Instagram. Instagram still won't approve my store after removing all non physical products and making sure I have everything right according to their "guidelines". It seems 500 other shops are having the same issues with no fix by Facebook or Shopify.

Developer reply

June 1, 2020

Hi, there. I'm afraid Shopify has no control over what stores Facebook does or does now allow to sell using their platform. That being said, if you're positive that you are not in violation of their commerce policies (, then you can now appeal that decision with Instagram directly.

To do this, visit this support form: > select Instagram Shopping > I want to appeal a decision about access to Instagram Shopping > fill out the form in detail and submit. Their team will get in contact with you from there. Hope that helps! - Brie, Shopify Support

Goods Of Japan

This app only wastes your time nothing else lol. I uninstalled it. There is not much more to add....

Developer reply

May 21, 2020

Thank you for sharing this review and outlining your experience with the Instagram channel. It sounds like you ran into some issues with using this app, so I'd really like to hear more about this and help out. I'll send you an email shortly so that we can discuss this further.

In the meantime though, please make sure your business meets all the requirements for using the Instagram channel, outlined here: Businesses who don't meet these guidelines may be ineligible to use the channel, so it's important to review these and ensure your business is in line with the outlined requirements. I'll be in touch soon! - Rae, Shopify Support

Be Bulk Nutrition

Your store isn’t eligible to use Instagram product tagging
so 1 star and bad for marketing, our sport nutrition is legal and allow to sale, even sport clothes is not allow to sell! bad way

Developer reply

May 20, 2020

Thanks for leaving this review. I'm sorry to hear that your store isn't eligible to use Instagram's product tagging feature. There are several reasons why this may happen, so it's important to ensure that your business meets Instagram's requirements ( for using their channel, as well as Facebook's Commerce Policies ( in regard to the types of products you're selling. I recommend looking over these policies to make sure your store meets all the guidelines mentioned. I'll follow up with you via email so that we can discuss this further. Speak soon! - Rae, Shopify Support

True North Runners

Hi IG Support, I am getting a message that reads "Your store isn’t eligible to use Instagram product tagging" why is that? Please help!

Developer reply

May 20, 2020

Thank you for providing your feedback to us here and for detailing the issue you've experienced with the app. There can be a number of reasons why you may not be eligible to use the Instagram sales channel, so I will follow up with you about this over email to provide some of the potential reasons. We'll try then to determine you should be able to use the app or not. Please look out for my email and get back to me there if you still wish to use the app. -Victor, Shopify Support


I downloaded the app to make my boutique Lasae instagram stoppable and the screen to set everything up is in another language and keeps on giving me the "internal error 500" code. and each time I would go to try again the cookie approval page is in ANOTHER language.

Developer reply

May 11, 2020

Hi, there. I'm sorry to hear you're having trouble setting up the app - this certainly shouldn't be the case. This sounds like a browser specific issue, so I'd suggest clearing your browser's cache and then trying again.

I'd like to help you troubleshoot this further and make sure the channel is up and running for you, so I'll follow up with you via email shortly and we can work on it together there. Talk soon! - Brie, Shopify Support


I have been waiting weeks to get my instagram made shoppable there is no support whatsoever can someone respond to this post with contact details so his can be discussed.

Developer reply

May 11, 2020

Hi, there. It sounds like your store has been in review with Instagram for an extended period of time. If this is the case, you'll want to speak to Instagram or Facebook directly, as we aren't able to troubleshoot this at Shopify.

Instagram has not provided Shopify with specific timelines as to how long a store or product can be under review for, so I would suggest contacting Instagram's support team directly by navigating in your Instagram app to Settings > Help > Report a problem.

You also need to meet all of the requirements listed here: in order to use Instagram tagging, so I'd go through that list and make sure you've completed all of those steps.

I'll reach out to you via email shortly just in case you're referring to a different issue; feel free to reply there with any further questions. - Brie, Shopify Support