Instagram channel

Instagram channel

by Shopify

Sell on Instagram by tagging products in your posts & stories.

Overall rating
1.6 of 5 stars
Based on 538 reviews

  • 5 of 5 stars
    10% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    82% of ratings are 1 stars

All reviews

11 - 20 of 442 reviews

VME Sales

I am have the same problem as everyone else my facebook page was approved but not my IG page have ask for a review and no response at all

Developer reply

November 29, 2019

Thank you for taking the time to share this review with us. Instagram doesn't have a determined amount of time it takes for a review to complete, so it is possible your store will still hear back!

I recommend keeping the accounts connected and you should receive a response there.

I will also be following up with your via email in case you were experiencing any issues with the connection! -Lizzy, Shopify Support

Knotty Bird Studio

My IG was denied without any review at all. FB is approved and the catalog is up... what gives? All the community forums seem to point to a shopify problem.

Developer reply

November 28, 2019

Thanks for reaching out with this review. The Instagram channel and the Facebook Shop channel have slightly different requirements and review processes, so it is possible to be accepted by Facebook, yet still denied by Instagram. To find out more details on why this happened, I recommend reporting a problem to Instagram directly through their app.

However, I'd like to look into your account settings further and provide more assistance, so I'm going to follow up with you via email with more information. I look forward to connecting with you soon! - Rae, Shopify Support


A disgrace. I tried everything, the customer support on IG and FB does not exist, it just doe s not work.

Developer reply

November 28, 2019

Thanks for sharing this review. I'm sorry to hear about the troubles you've had with setting up the Instagram channel, and receiving further support. While Facebook and Instagram are the best people to help provide troubleshooting, there are some additional resources I'd like to share with you regarding this, so I'm going to follow up with you via email. Please keep an eye out for my email, and reply directly back to me once you receive it. I look forward to hearing back from you! - Rae, Shopify Support

Local Buzz

Just really no good just find someone do the post for you. FB & IG just simply terrible all together. There customer service is a BIG FAT 0...just too big and really care nothing for your business. So hope you each wake up after nearly 500 big 1 star ratings things this speaks loudly what they are about.

Developer reply

November 27, 2019

Thanks for leaving a review. I'm sorry to hear you've been having difficulty with your Facebook and Instagram apps. While the product review process is conducted by Facebook/Instagram, our Support Team may be able to assist if you're having any connectivity issues.

I hope it's fair for me to assume you were referring to Facebook and Instagram's customer service, as I wasn't able to locate any interactions with our Team regarding these apps. Nevertheless, I've gone ahead and sent you an email so that we can discuss the trouble you're experiencing in more depth and to see if there's anything I can help with. Hope to hear from you soon. - Ryder, Shopify Support.


Yes, same for us. Very annoying!!!
Also our FB shop is approved and running now, but the IG is simply denied from the first second w/o any possibility to solve this issue. No contact possibility at all.
We followed all help pages (shopify, FB and IG) and fulfill all requirements. :-(

Developer reply

November 27, 2019

Thanks for leaving this review. I'm sorry to hear that your store has been denied from using the Instagram sales channel. Facebook and Instagram currently use different review systems to approve stores on their channels, so it's possible to be approved for Facebook, yet still denied for Instagram. The best way to work through this issue is to report a problem to Instagram directly through their app.

I'd like to discuss your specific account set up further, so I'm also going to follow up with you via email. I look forward to hearing back from you soon! - Rae, Shopify Support

Rock and Vegan

I don't know why Instagram doesn't show up my products. Everything is excellent with FB. What can I do to fix this, if I am not broke Instagram's rules?

Developer reply

November 26, 2019

Thank you very much for this feedback.

Instagram's teams, while under the same umbrella as Facebook, use a different review process before allowing businesses to tag on their platform. I understand how this can be frustrating, as you may be approved for one, but not the other. In many cases you can request that they review your account again by reporting a problem in the Instagram app. In the meantime keep the channels connected as you may see an approval status appear!

I will also be sending you an email shortly so that we can look over your account together and discuss this further. Talk soon! -Lizzy, Shopify Support

Quem Já Tem?

Our catalog was approved both on Facebook AND Instagram and it worked for a while and all of a sudden all of our products disappeared from both platforms! What's going on???

Developer reply

November 23, 2019

Thanks for leaving a review. I'm sorry to hear about the trouble you've been experiencing with you Facebook and Instagram apps. Instagram populates the products directly from the Facebook feed, so we'll need to sort that out in order for your products to appear on Instagram.

I see that you've been in touch with our team earlier this week, but I've also gone ahead and sent you an email to learn more about what you're experiencing with the Facebook Shop app. Once I have more details, I'd be happy to work together through troubleshooting steps to resolve this issue for you. Hope to hear from you soon! - Ryder, Shopify Support

Saints of Speed

Today is November 18th 2019 and there's over 420 1 star reviews for this right now. Apparently something has glitched out and many Shopify users are not able to connect for some unknown reason. No way to get support or help on this whatsoever. Completely at the mercy of Instagram/Facebook. Absolutely Terrible! Helloooo!!!!!!

Developer reply

November 22, 2019

Thank you for leaving this review. I'm sorry for the experience you've had with trying to connect the Instagram app, and that you haven't received further help or support with this. There are some potential workarounds that can sometimes help resolve issues like this, so I'd like to follow up with you via email to discuss this and troubleshoot further. Please keep an eye out for my email and reply directly back to me once you receive it. Looking forward to speaking with you soon! - Rae, Shopify Support

Wynter Wellness co.

facebook shop was approved but instagram was not not sure why this is have tried to contact but to no avail, does anyone know how to get past this?

Developer reply

November 22, 2019

Thank you for writing your review and I'm sorry to hear that you've suffered with this issue. We do see cases of merchants approved for Facebook but not Instagram, and as the latter does not provide any reason for their decision, it is difficult to know why a rejection occurs.

Shopify is unable to influence this decision, nor are we able to surface a reason for rejection. For this reason, we recommend reviewing Facebook's ecommerce policies to see if you can learn why your store might have been denied use of the feature, and then reporting a problem via the Instagram app. It can take some time to receive a response but as you will need Instagram to review the decision themselves, this is the best course of action we know of to try and have a rejection overturned. -Victor, Shopify Support


My experience is the same as a'lot of other users here.

Although I've listed my products just fine on Facebook, Instagram will not grant me permission to sell on their platform.


I'm not really sure. They do not provide any answers as to why. I've also sent several emails for some help. Never got a response from any of the emails I've sent over the past 3 months.

Based on all that. I rate 1 star, would vote 0 if I could!

Developer reply

November 22, 2019

Thank you for sharing this feedback with us.

Facebook and Instagram perform separate reviews, so it can turn out that a store will be approved to sell on Facebook, but not Instagram. That being said, when this does happen you can reach out for a re-review.

I know you've tried emailing already, but Instagram can take time to act upon contact. Very often you won't hear back, but if you've left the Instagram channel connected in Shopify it may become approved!

I will also be following up with you via email in case I can provide any further assistance on this. -Lizzy, Shopify Support