Instagram channel

Instagram channel

by Shopify

Sell on Instagram by tagging products in your posts & stories.

1.4 of 5 stars(614 reviews)

Tag your posts & stories

Let people discover your products while they browse their Instagram feed.

Sell on Instagram

Let customers check out from your posts & stories without leaving Instagram.

Highlight your shoppable posts

Add a shop tab to your profile and let shoppers browse your tagged products.

About Instagram channel

Sell on Instagram

Give shoppers a way to buy from your store on Instagram by tagging products in your photos. Use the Instagram channel to connect your Facebook products to your Instagram account. Tag up to 5 products per photo and let customers check out without leaving Instagram. Once you’ve tagged products in 9 posts, a shop tab will show up on your profile that lets shoppers browse your shoppable posts—all in one place. You can also choose to further the reach of your tagged posts using Instagram's sponsored post ads.

With Shopify and the Instagram channel, you can:

  • add Instagram product tagging to your Instagram business profile
  • connect your store’s Facebook product catalog to your Instagram business profile
  • add shopping tags to your posts & stories and let customers purchase from your online store without leaving Instagram.
  • fulfill orders placed on Instagram

Eligibility requirements

To use the Instagram channel, you need to:

  • have the Facebook channel
  • be an admin for a Facebook Page approved to sell on Facebook
  • have the online store channel
  • have an Instagram business profile
  • be located in one of the eligible countries

Media gallery




1.4 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    9% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    3% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    83% of ratings are 1 stars

Most recent reviews

Spirit of the Earth Creations

Since Shopify has been around for around now, I am truly disappointed in this app that is by them. It does NOT work. Period. In fact there is very little in the way of help when you encounter problems with any apps by Shopify.

Francis + Benedict

For months we have tried to use this option and get denied. We meet all the criterias required. Is there anyone that can tell us what the issue is?

Art By Alice May

1.4 stars says all you need to know. If I could give 0/5 I would. What a waste as this could have the potential to be a key sales channel. As others have said, they automatically decline approval with no explanation why or how to contact anyone for a reason, even though you fit the criteria. Waste of time, don't bother

Developer reply

July 7, 2020

Thank you for reaching out with this feedback. I'm sorry to hear that your store was denied access to the Instagram app, and I understand the frustration this has caused. Instagram reviews all businesses who sign up to use their sales channel on their end directly, and they unfortunately don't share the results of their reviews with Shopify. With this in mind, the best way to inquire further about this is to contact Instagram by reporting a problem through your app (, or via the Facebook Commerce Support Form ( I'll reach out to you by email so that we can discuss this further. Thanks! - Rae, Shopify Support