Instagram channel

Instagram channel

by Shopify

Sell on Instagram by tagging products in your posts & stories.

1.5 of 5 stars(575 reviews)

Tag your posts & stories

Let people discover your products while they browse their Instagram feed.

Sell on Instagram

Let customers check out from your posts & stories without leaving Instagram.

Highlight your shoppable posts

Add a shop tab to your profile and let shoppers browse your tagged products.

About Instagram channel

Sell on Instagram

Give shoppers a way to buy from your store on Instagram by tagging products in your photos. Use the Instagram channel to connect your Facebook products to your Instagram account. Tag up to 5 products per photo and let customers check out without leaving Instagram. Once you’ve tagged products in 9 posts, a shop tab will show up on your profile that lets shoppers browse your shoppable posts—all in one place. You can also choose to further the reach of your tagged posts using Instagram's sponsored post ads.

With Shopify and the Instagram channel, you can:

  • add Instagram product tagging to your Instagram business profile
  • connect your store’s Facebook product catalog to your Instagram business profile
  • add shopping tags to your posts & stories and let customers purchase from your online store without leaving Instagram.
  • fulfill orders placed on Instagram

Eligibility requirements

To use the Instagram channel, you need to:

  • have the Facebook channel
  • be an admin for a Facebook Page approved to sell on Facebook
  • have the online store channel
  • have an Instagram business profile
  • be located in one of the eligible countries

Media gallery




Overall rating
1.5 of 5 stars
Based on 575 reviews

  • 5 of 5 stars
    9% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    3% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    83% of ratings are 1 stars

Most recent reviews


Hi there ! I write this reviews with hope developers will answer me. I tried everyting and spend 15 days for this app. I living in unsuported country for IG Shop and I know it. I tried to use USA VPN and I tried to applied for IG Shop again, but I failed many times. Instagram read my country address because I made account on unsuported country. I realy tried everyting, contact Facebook and Instagram but I failed. I ask Shopifly support to contact them because they see " Facebook online live chat with support" ( this is avaliable for USA) and they reject me and wont to contact them. I think if I will made profile in support country and I did it. My friend made IG profil for me and I connect with my old Facebook Page and I think this will work because I see they ask me to post someting on IG because my profile is totaly new. I saw two profile in my country which have IG Shop and one of them was made in support country and another have my country address but works well . Trick exist.....but question is which ? I wanted to hold my old IG page because I have followers, post, messages etc. I saw this two profile have it and I asked them but they wont answer. I asked you like developers.....waht I should do ? I saw before in IG exist option to add brand or someting like that......If I will connect new one IG account with old does it work ? What you suggest me ?
Please let me know and if you know does it possible change Instagram country location in code ?

P.S I was already changed Activity log in all account, Facebook, My store etc......
I ask you for location with first time made account. I also delete all activity and delete Instagram mobile app, and install with USA VPN and I applied but they reject me again. Please for help. I would like to solve this as soon as possible and if we success I will write you 5 stars reviews

Debossy Collection

Totally agree with other reviews!!! Is someone hearing our feedback anywhere? This must be fixed ASAP... Truly disappointing


Repeating everyone's complains: Try logging in with your Facebook account, with which you are a full admin (Created the page) of the page/business/ad account - Instagram Application says that you're not authorised. For any other new sellers to Shopify - Please look into using a different application, as this one is not suitable.

Developer reply

February 25, 2020

Thank you for sharing this feedback! It sounds like you've been having trouble linking the Facebook Shop app, which is how the Instagram app connects to your Shopify store. I'd be happy to look into this with you.

Sometimes you'll see a connection error if your Facebook page permissions are set to Custom. This will still give you admin rights within the page, but doesn't allow for the correct options for you to be able to connect to Shopify.

I'll be following up with you via email to continue our conversation and look into this further with you! -Lizzy, Shopify Support