Instagram channel

Instagram channel

by Shopify

Sell on Instagram by tagging products in your posts & stories.

1.5 of 5 stars(568 reviews)

Tag your posts & stories

Let people discover your products while they browse their Instagram feed.

Sell on Instagram

Let customers check out from your posts & stories without leaving Instagram.

Highlight your shoppable posts

Add a shop tab to your profile and let shoppers browse your tagged products.


About Instagram channel

Sell on Instagram

Give shoppers a way to buy from your store on Instagram by tagging products in your photos. Use the Instagram channel to connect your Facebook products to your Instagram account. Tag up to 5 products per photo and let customers check out without leaving Instagram. Once you’ve tagged products in 9 posts, a shop tab will show up on your profile that lets shoppers browse your shoppable posts—all in one place. You can also choose to further the reach of your tagged posts using Instagram's sponsored post ads.

With Shopify and the Instagram channel, you can:

  • add Instagram product tagging to your Instagram business profile
  • connect your store’s Facebook product catalog to your Instagram business profile
  • add shopping tags to your posts & stories and let customers purchase from your online store without leaving Instagram.
  • fulfill orders placed on Instagram

Eligibility requirements

To use the Instagram channel, you need to:

  • have the Facebook channel
  • be an admin for a Facebook Page approved to sell on Facebook
  • have the online store channel
  • have an Instagram business profile
  • be located in one of the eligible countries

Media gallery

Support

Pricing

Free

Overall rating
1.5 of 5 stars
Based on 568 reviews

  • 5 of 5 stars
    9% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
    (9)
  • 1 of 5 stars
    83% of ratings are 1 stars

Most recent reviews

Sassafras Boutique

I have gone circles with this app trying to get it to allow me to tag my product on Instagram. I have no issues with being able to sell on Facebook, and don't understand why I keep getting this error message.

"You need to connect a product catalog to your Instagram account. Learn more about connecting a catalog to Instagram."

I have thought about switching my website due to not being able to sell on Instagram (though I meet their criteria) which is a huge loss for my business. So disappointing! This needs to be fixed asap!

Arrow Folk

horrible - I've installed, deleted re-installed, read forums, everything I can seemingly do on my end - I cannot get my products to show on my IG without them saying In Review. It's been over a year, and no change.

Key Element Skincare

The app tells me that my Facebook and Instagram are now connected. Then it gives me an error message that I'm not the admin on the Facebook page I'm trying to connect to. Really? I sent all the screenshots to Shopify tech support person and apparently everything is connected properly. I tried uninstalling and reinstalling the app numerous times, but the error message persists.